The deck from my 2011, NMA Search Presentation, "The Frontiers of Search"

1. The Frontiers of
Search:
Search & Social Media
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2. Search & Social Media
Presentation Title Here
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95% of marketeers think the effectiveness
of Social Media will increase in the next 3
years
85% think SEO effectiveness will increase.
Source: Forrester Interactive Marketing Forecast Online Survey
2009

3. Search Engines Agree
“we do compute and use
author quality”
“We do look at the social
authority of a user”
Links + direct ranking factor

4. By integrating our search and social
media campaigns we have seen a
35% increase in their efficiency.

5. However they don’t always
mix well:
Social Media Search

6. Search is robotic.
• Automation
• Efficiency
• Follows the rules!

7. Robots aren’t
always right…

8. Presentation Title Here
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Do a commercial, you're off the artistic
roll call, forever.
Bill Hicks
Social
means real
people.

9. So when you allow the
robots to run it…

10. How do you Integrate Search
& Social Media?
Use the best of both worlds.

11. The Solution:

12. Apply ‘the robots’ to the
right areas of social
Monitor Everything! Response Matrixes

13. Presentation Title Here
Address Issues early – don’t Monitor Everything!
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wait till it’s too late!
Some are happy, some
exasperated, some considering
cancellation.

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Think of response matrixes Response Matrixes
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as ‘social bid management’.
Pre-prepared
Responses
Allow for fast
and effective
customer
problem
solving
Without
causing a
PR issue!

15. Optimise your social
content – treat social
like a search engine
Keyword Research Traditional SEO Tech

16. Presentation Title Here
Keyword Research is still Keyword Research
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Vital

17. Presentation Title Here
Tradition SEO rules hold true Tradition SEO rules
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across Social Media
Make sure your URL
shortner uses a 301 redirect
Title tags & meta
descriptions are
just as important

18. Prepare for multiple
access and distribution
points
Every page is now
Honest link building Social Amplification
a landing page

19. Presentation Title Here
Honest link building
by MediaCom, 00.00.0000
If search engine rankings are an
election, links are your votes.
Google will solve the paid links issue – if they
don’t they’ll lose credibility and searchers.

20. Authoritative
Content Branded Blog
Partnerships Mobile App
Independent
Publish Memetic Industry
Widgets Events
Research Content Leading Tools
Industry Browser
Authorities Extensions
Non-linking
Mentions Government Social Media
Microsites & Industry Resources
Owned Sponsorships
Events
Domains News Contests
Interview
Paid in- Experts
Charities
content
Customers
Press releases
Affiliates
Optimising University
Business Current Links Events
Partners Awards Reciprocal Free
University
Benefit
Links Templates
Suppliers Jobs
Guest Blogging
Review Sites
Review Others
Badges
“How To”
Paid Link Guides
Wikipedia Social
Spam CSS Design
Youtube Bookmarking
Galleries
Job Sites Flickr
Article
Submission
Friends & Blog Forums
Family Comments
Directories
Effort Q&A Websites
Forum Spam Blog Spam

21. Getting links is great, getting
Presentation Title Here
Social Amplification
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lots is better!
Social Media
generates
secondary links
and creates a
receptive audience
for future link
building

22. Distribution increases
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Every page is now
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a landing page
Visibility – to all pages.

23. Search & Social: Integrated.

24. OK! Magazine: Integrated
Social Media & Search
100,000 twitter followers that have provided over 50,000 retweets.
10,000 Facebook fans
Total site traffic has increased by 55%
Natural Search traffic has increased by 133%
Social Media traffic has increased 434%
• Client team providing personal updates
and engaging with fans
• Conversation not broadcast
• Automatic technologies used where
appropriate

25. Thank you and Questions
Ben Bale
Senior SEO Specialist www.wearemba.com
Ben.Bale@MediaCom.com
@benbale