1. What advertisers want from
location based providers
Dirk Shaw, SVP – Digital Influence

2. Where does Digital Influence fit in @
Ogilvy
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3. Why are we getting excited about
location based services.
http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
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4. Augment traditional
advertising and PR
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5. A new way to extend
loyalty.
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6. Bridges retail with point of
sale.
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7. It allows us to do really cool
stuff.
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8. How can you help?
Make it sell
Make it easy
Make it reward
Make it seamless
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9. Make it sell
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10. But we need to increase
relevance.
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11. Move from anonymous “check
in” to tailored experience.
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12. Tailor content based on data. Not simply
what peers think..
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13. • Affinity..
Make point of sale redemption more
accessible.
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14. Make it reward
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15. Extend existing programs. Not create new
ones.
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16. Use data to reward
people based on
what they are
interested in.
Recommended rewards near you
20% off all things in
the cycling department
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17. Use new methods
besides transactions
to earn rewards.
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18. Make it easy
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19. Each location can have dozens of
platforms to manage check in data
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20. Better way to manage location
content across platforms.
Location based content management
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21. Location analytics
beyond check in. Action
Preference
Reach
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22. Make it Seamless
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23. Connecting GPS with in store location.
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27. In Summary
Looking for better ways to increase relevance of location based offer
We would rather focus on high value services then managing data.
Extend existing rewards programs with new interactions.
We are always seeking new partners to do cool things with.
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28. CONTACT
Dirk Shaw
Senior Vice President, 360 Digital Influence
MOBILE +1404.931.5173
EMAIL dirk.shaw@ogilvypr.com
BLOG dirkshaw.com
TWITTER @dirkmshaw
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