The document discusses the importance of passion and perseverance in starting a business. It states that ideas alone are useless unless set on fire through action. To succeed, one must not quit when faced with failure or obstacles, as failure fuels the fire to keep trying until success is achieved. It claims that nothing, not even challenges, can stop a person who is truly passionate and refuses to give up. If such a determined individual gathers others to their cause, they can change the world through their fire and drive to fix problems. The key is finding an idea that burns inside and refusing to let it go until it is realized.

2. BE ON FIRE. WORLD FULL OF IDEA. ALL NEED IS BRAIN. MOST HUMANS HAVE BRAIN. IDEA
BY SELF IS COLD. JUST SIT THERE. DO NOTHING. IF WANT DO SOMETHING, NEED FIRE.
NEED BE ON FIRE. WHY BURNING MATTER. MAKE STARTUP HARD. IT HARD BECAUSE YOU
WRONG.YOU FAIL. FAIL COLD? GO HOME. QUIT.YOU NOT QUIT.YOU BURN. FAIL IS FUEL.
MORE FAIL, MORE BURN. BURN FAIL UNTIL ONLY WIN LEFT. THAT WHY BURNING MATTER.
NOTHING STOP PERSON ON FIRE. NOT SLEEP. NOT SICK. NOT BROKE. NOT BULLET. NOT END
OF EARTH. NOTHING. FIRE MAKE SMOKE. ANGER IS SMOKE. FIRE DESTROY. DESTROY MAKE
NEW THINGS GROW. COLD PEOPLE HATE FIRE. NO ONE WANT TO BE FERTILIZER. FIRE NOT
CARE. LOYALTY IS SMOKE. PEOPLE FOLLOW FIRE, GET HOT. NOTHING STOP PERSON ON FIRE.
PERSON ON FIRE WRAPPED IN HOT CROWD? THAT FIRE CHANGE WORLD. WIN IS SMOKE.
PERSON ON FIRE NOT CARE ABOUT WIN. NOT CARE ABOUT MONEY, FAME. WIN HAPPEN
WHEN BUSY DO THINGS THAT MATTER. THINGS ON FIRE. WHERE IS FIRE? LOOK FOR ANGER.
MIDDLE OF ANGER IS CHANGE. MIDDLE OF CHANGE IS HOT CROWD. MIDDLE OF HOT
CROWD IS WIN. MIDDLE OF WIN IS FIRE. HOW MAKE FIRE? WORLD IS BROKEN. FIX IT. RIGHT
IDEA HARD. RIGHT IDEA HURT. RIGHT IDEA IS HOLE IN WORLD. RIGHT IDEA MAKE BURN
INSIDE TO FIX. CAN TAKE DAY OFF FROM IDEA? IT WRONG ONE. FIND IDEA THAT BURN,
GRAB WITH BOTH HANDS, NEVER LET GO. THAT HOW MAKE FIRE. YOU MUST BURN.
EVERYONE THINK WAY TO STARTUP IS TALENT + IDEA + MONEY. EVERYONE WRONG. STARTUP
NOT ABOUT MAKE THING, SELL THING. STARTUP ABOUT CHANGE WORLD. WORLD IS COLD.
YOU MUST LIGHT WORLD ON FIRE.YOUR FIRE.
YOU. MUST. BURN.

3. GTRIC Workshop 1
Keith McGreggor
Director, VentureLab

5. $15,000 investment
from GT Edison Fund
VentureLab support

6. The Process

7. you
10
1

8. Timetable
January
th
18
today
February
Workshop 1
Workshop 2
rd
3
Pitch-off
February
th
10
Finals
February
th
11
Award Ceremony

9. Entirely open
Everyone attends

10. How to win

11. You need to do TWO things:

12. Give a GREAT presentation
Make a KILLER handout

13. Things to remember ...

14. Brain( you ) > Brain( listener )

15. Tell us:
WHY are you doing this?

16. Tell us:
WHO CARES about this
and why?

17. Some guiding principles

18. GOOD story,
FEW words,
BIG fonts,
LITTLE complexity,
and TONS of pictures.

22. 30+ point fonts

23. This text is 12 point
This text is 14 point
This text is 16 point
This text is 18 point
This text is 20 point
This text is 22 point
This text is 24 point
This text is 28 point
This text is 30 point
This text is 34 point
This text is 38 point
This text is 42 point
This text is 48 point
This text is 54 point
This text is 60 point

24. Reading is BAD

26. Critically important slide
Even though this slide is using a 30 point font, the challenge with
this glorious slide is that it is too wordy.
People who create slides tend to put every word that they are
going to say on their slides. Although this does eliminate the need
for you to memorize your talk, ultimately this makes your slides
look crowded, wordy, and boring.
Remember, people can read far faster than you can talk, a typical
ratio of at least 10 to 1. So, by the time you’ve bothered saying
this out loud, your audience has finished reading it and has gone
from paying rapt attention to you to checking their email, browsing
Reddit, and updating their Facebook with a status about the most
ridiculous meeting they’ve ever been trapped in and how they
need a bingo call from somebody - anybody - to help them
escape from what’s sure to be a continual onslaught of poorly
conceived slides such as this.

27. Reading is GOOD

28. Reading is GOOD
when it’s your HANDOUT

30. The ordinary Baker’s Dozen

31. Title
Team
Problem
Solution
Overview
Value
Advantage
Strategy
Projections
Requirements
Secrets
Model
Closer

32. Your not-quite Baker’s
Dozen

33. Title
Team
Problem
Solution
Overview
Value
Advantage
Strategy
Projections
Requirements
Secrets
Model
Closer

34. Title
Team
Problem
Solution
Overview
Value
Advantage
Strategy
Projections
Requirements
Secrets
Model
Closer

35. Title
Overview
Problem
Solution
Advantage
Closer

36. < 30 s
Title
Overview
Problem
90 s
Solution
Advantage
90 s
Closer
< 30 s

39. Q & A...