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Walmart company analysis by belton bates
- 1. Wal-Mart Company Analysis By Belton Bates
- 2. Company Overview Name of Company: Wal-Mart Type of Company: Retail Chain Status in the Industry: Share of the Market 20% of Retail 45% of Toys Fortune 500 Standing 2nd in 2012, 1st in 2011 Sales (US) $446 Billion Number of Employees 2.2 Million (http://en.wikipedia.org/wiki/Walmart)
- 3. Latest Stock Market Quote: http://finance.yahoo.com/q?s=WMT&ql=1 As one can see,Wal-Marthas gone up in stock from the previousday by .66. Wal-Marthas also been climbingover the past 52 weeksfrom 57.57-79.50. The company is in goodshape.
- 4. http://www.macroaxis.com/invest/market/WMT--volatility--WalMart_Stores_Inc As one can also see,Wal-Mart(whichis representedinblue) isperformingmuch better than the rest of the retail market (which isrepresentedinred)
- 5. Recent News and Developments: http://finance.yahoo.com/news/wal-mart-ceos-pay-jumps-205428206.html Recentlyinthe news,Wal-MartCEO,Mike Duke receiveda$2.6 million increaseinpay. Thiswasdue to Wal-Mart’srisingsalesdespite anationwide economicslump. Mike Duke hasbeenthe Wal-MartCEO since February2009, and hisbase salarywas $1.3 millionpluspossible incentives. Tore-ignite itsUS business,he implementedlow pricesthroughoutitsstores,andbroughtbackcancelleditemsthat customersdesired,whichincreasedWal-Martprofits.
- 6. http://wallstcheatsheet.com/stocks/wal-mart-and-amazon-battle-over-same-day-delivery-and-2-more- dow-movers-to-watch.html/?ref=YF Thisarticle pertainstoa newexpresssame daydeliveryserviceWal-Marthasimplemented. Amazon.comhasalsoimplementedthisservice,sothese twocompaniesare competingforthe edge is same day deliverysales. Walmarthasan online service,butit’salsoa“brickand mortar” store,while Amazonisonline only,whichmightgiveWalmartthe competitive edge. The real questionis: Will same day deliverybe afunctional service? Whoeverprofitsmore,will eithercompanybe able tofulfill its same day quota?
- 7. Scope of the Company: International 8500 stores in 15 countries Names in other countries: Mexico Walmex UK Asda Japan Seiyu India Best Price Subsidiaries: Sam’s Club Corporate Officers: Founder Sam Walton Chairman S. Robson Walton President/CEO Mike Duke http://en.wikipedia.org/wiki/Walmart
- 8. Products and Services (Divided into Departments): Electronics Auto & Tires Apparel Photo Center Books Sports/Outdoors Home Home Improvement Baby Seasonal Patio & Garden Toys Health Pets Grocery Gifts/Registry Beauty Movies/TV Video Games Party/Occasion Pharmacy Jewelry (With all of these departments and products in these departments, Wal-Mart’s target is basicallyeveryone) http://www.walmart.com/
- 9. InnovativeStrategies: “Going Green”- provides efficient energy usage and promotes good press Business Tactics- Wal-Mart’s “everyday low prices” were built on leveraging economies of scale, low-price Chinese suppliers, advanced satellite-basedIT systems for inventory and shelf management, and ‘float’ – paying suppliers in 90 days, while selling their goods within 7. http://www.slideshare.net/lekshmik/walmart-innovations-case-study http://timnovate.wordpress.com/2008/03/05/business-model-innovation-at-wal-mart/
- 10. LinkedIn Network
- 13. Web Analysis 2.0 Blog: “Walmart Moms” Walmart Moms is a website which features mothers fromaround the country (and even the world) fromdifferent types of backgrounds and nationalities. These women are stay at home mothers, business women, mothers who do arts and crafts, etc. The main page features all of the Walmart Moms and their biographies. If you click on one of the Moms, you will be directed to her personalwebpage whereyou can read her blogs, mostly pertaining to personal experiences, home remedies, and recent situations. In one way or another, the women were able to mention Walmart products to help with their situations. Walmart has definitely maximized this Web 2.0 tool. The fact that they used the idea of “Walmart Moms”(instead of using a cooperate blog), and having their biographies online makes the consumer relate better, making Walmart feel like the local general storeinstead of a gigantic cooperation. This gives the consumer a more at home feeling.
- 15. http://cutiebootycakes.blogspot.com/ An example of one of the mother’spersonalblog
- 16. Wiki: Shopwiki.com Shopwiki.comis used by consumers who try to find the best deals for certain products. Walmartutilizes this Web 2.0 tool by putting their products on the websiteand coupons so consumers can print them out and use them at Walmart, which increases revenue. One can utilize the wiki by first entering an item a customer is interested in. Afterwards a list of items appear one can scroll through, and whatstore you can buy it at. On the left you can narrow your search by choosing a specific store to buy from. If Walmart has the item, Walmart will appear on the left menu. There’s also an icon to click next to the productone is interested in that can redirect you to the Walmart website. Walmart uses this Web 2.0 very efficiently. Its presence is felt and Walmart products areabundant on the website. Compared to how other companies use wikis, it seems that consumers don’thaveas much controlover adding input compared to other wikis. The control is left more to the retailers.
- 18. RSS Feeds: My Yahoo Wal-Martuses RSS Feeds to promotenew products, and give recent news articles relating to Wal-Mart. One can learn about these new products, and get recent news instantly without going to the Wal-Mart personalwebsite or searching the internet. A consumer can receive a Wal-Mart RSS Feed, if RSS Feeds are available on their browser. If not, onecan go to an RSS Feed Website like MyYahoo.comfor example. Firstopen the Wal-Mart Website and go to the RSS Feed section. You can find the RSS Feed Section by typing RSS Feeds in the Wal- Mart “Search” box. The Wal-Mart websitewith all of its possibleRSS Feeds will appear, and whatever feeds you prefer, you can copy and paste the URL in the appropriatefields, and the RSS Feed will appear on your browser, showing you Wal-Martnews and products. Wal-Marthas RSS Feeds for all of its merchandise, categorized by departments (electronics, housewares, etc.) and also by special deals (clearances, Rollbacks, special buys, new arrivals, etc.) Wal-Mart, since being a large retail chain has numerous RSS Feeds to choosefrom, covering all of their products. The feeds are organized so a customer can specify whatproducts they are interested in, which is appealing to customers. Other companies’ feeds can be randomand customers have to search harder for the perfect feed to suitthem to subscribeto.
- 19. http://my.yahoo.com/p/2.html Thisis mypersonal yahoo account;my Wal-Mart RSS Feedisonthe top left.
- 20. Facebook: facebook.com/walmart Facebook is a social network used to bring people together online. Itis the biggest and mostpopular social network to date. As of December 2009, Facebook reported that more than 30 million people had signed up. Wal-Martutilizes Facebook to promote its brand. People can go to the Wal-Mart Facebook page and push the “thumbs up” icon, meaning that person is a fan of Wal-Mart. When the friends of that particular person explore his or her page, they can see that that person “likes” Wal-Martand they can explore the Wal-Martpage “by way of” their friend’s page. Wal-Martputs their information, biography, and products on their page to promotetheir brand. If the friend likes whatthey see, they also can “like” Wal-Mart and can be potential customers. Wal-Mart’s presenceis felt on Facebook, having at least three different pages to like. One page that sticks out is “People of Wal-Mart,” which a lot of people like. Itshows humorous photos of people who shop at Wal-Mart all over the country that dress outrageous, and do crazy things that people happen to catch on their cell phone cameras. This informalpage is a strategy used by Wal- Mart to attract clients, which is very innovativecompared to other companies.
- 21. https://www.facebook.com/WalMartPoeple?ref=ts&fref=ts Thisis the “Wal-Mart People’s”fanpage. Somebodyactuallyhadthe audacitytomake a cot and fall asleepina Wal-Martaisle.
- 22. Twitter: twitter.com Twitter is also a social network which allows people to keep in touch with each other by exchanging shortmessages of 140 characters or less. Wal-Mart utilizes twitter by sending tweets to the public to promotetheir brand, to let people know aboutnew products, futuresales, and unlike other Web 2.0 tools, speak to the public on a personallevel, without a middleman like a news anchor for example. Since Wal-Mart is the largest privateemployer in the country, they have the right not to be involved in labor unions, and there have been past situations with Wal-Mart and its employees. When these situations became national news, Wal-Mart used Twitter as a platformto speak on thosematters, defending their point of view. Twitter gave Wal-Martaccess to the nationwide public without fear of a news anchor, or blogger twisting the company’s word around. Wal-Martuses Twitter on an exceptional level compared to other businesses becauseof this.
- 23. https://twitter.com/ Thisis mypersonal twitterpage. Ichose to follow Wal-Mart,andtheysentouta recenttweetonthe bottomrightcorner of the webpage window.
- 24. Web 2.0 Concepts and Applications Folksonomy: The collective result of whathappens when different people individually apply tags to the same online content Folksonomycanbe usedbybusinesspeople inafirm to label informationsootherpeopleinthe firm can easilyfindthe neededdatainanotherdepartment. The otherpeoplecanalsolabel the information undera differentname thatadifferentdepartmentinthe firmmightrecognize. I can label myphotosonline andsendthemtomyfriend. Myfriendmightlabel itdifferentlythat anotherpersonmightrecognize. Textbook:Web2.0 ConceptsandApplications
- 25. Web Conferencing: A servicethat allows conferencing events to be shared with remote locations. These are sometimes referred to as webinars Businessesuse thisWeb2.0tool to have meetingswithpeople thatare inotherparts of the country. I can use thisWeb 2.0 tool to talkto my motherwholivesinNorthernVirginia,andtosee myniece while Iam still inNorfolkattendingschool. http://en.wikipedia.org/wiki/Web_conferencing
- 26. Mashup: Web applications that combine content frommultiple online sources Companiescanuse mashupstogain informationandpromote theirproducts. Forexample, Wal-Mart can put multiple productstheypromoteonamashupwebsite,containingAPIsfromYouTube,Google, etc. I can use mashupsto listentomusicfrommultiple musicwebsitesatone time. http://www.programmableweb.com/tag/photo
- 27. Social Bookmarking: The process by which users sharethe URLs of their favorite Web sites online, adding tags and additional commentary Companiescanuse social bookmarkingtosave websitesthatmaybe beneficial tothe companytosocial bookmarkingwebsiteslike socialbookmarking.com, andsendthe linktodifferent departments sothey can alsobe aware of the newcontent. I can use social bookmarkingtodo the same. I can save certainYouTube URLs insocialmarker.comand sendthemto friends. http://www.socialmarker.com/
- 28. Recommendations Firstof all, I would like to say that this pilot coursehas taught me a lot about how I can utilize the Web and Web 2.0 Concepts. I graduated high school in the year 1999, and the Web has evolved tremendously since my last class concerning the Internet. Facebook, RSS Feeds, mashups, and all other Web 2.0 tools werenon-existent. I learned how to utilize the Web to a higher capacity after taking this course, and I will take this newfound knowledgewith me into the business world. I was already awareof the social networks likeFacebook and Twitter, but the Web 2.0 tools like LinkedIn, Delicious, folksonomy,and other tools werenew to me. To be morecompetitive in the business world, I would recommend utilizing more of the Web 2.0 tools that the averagestudent doesn’t already know about, and to have the students create mashups as future assignments, setup web conferences with the teacher and a group of students, and to have the students send URLs to other students by using the process of social bookmarking.