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Session Summary 13
1. Session Summary
Session 13
Belinda Anne Tamayo
February 24, 2012
http://beltamayo.blogspot.com.com
2. Session Summary Outline
1. Topics for 10 Steps Marketing Plan
2. Showed Google Online Alerts
3. Case Videos (50 First Dates)
4. Digital Videos
5. CEMEX Philippines Example
6. Videos on Marketing
7. Requirements
http://beltamayo.blogspot.com.com
3. Topics on 10 Steps Marketing
Plan
Sir asked the class which topics they would
take on
No one can have the same topic
Some topics chosen: baby lotion, carbtrim,
century tuna, fit n’ right
Deadline: 11:59pm of March 01, 2012
http://beltamayo.blogspot.com.com
4. Google Online Alerts
Sir showed the class how to use Google
online alerts which sends you an e-mail every
time your name is used online.
http://beltamayo.blogspot.com.com
5. Case Video (50 First Dates)
How does marketing work
in the real world?
It has to be always
consistent with the brand
image
It has to satisfy the needs
and wants of consumers
It has to be unique
http://beltamayo.blogspot.com.com
15. Videos on Marketing
Source: icoach.com
Showed videos on:
o I Marketing in Context
o Creating and Capturing Value
o Working in different Industries
o Strategic Marketing Process
o Sales can create value at each stage of the buying
process
http://beltamayo.blogspot.com.com
16. Requirements
Requirements next week (10 Steps in
Marketing Plan)
Deadline: 11:59pm (March 01)
Late will not be accepted
There will be representatives that will report –
chosen by Sir
http://beltamayo.blogspot.com.com
17. Session Summary
Session 13
Belinda Anne Tamayo
February 24, 2012
http://beltamayo.blogspot.com.com
