Is Your User Hunting or Gathering Insights? Identifying Insight Drivers Across Domains.

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BELIV Workshop

Presenter: Michael Smuc, Eva Mayr, Hanna Risku BELIV 2010 Workshop http://www.beliv.org/beliv2010/

Is Your User Hunting or Gathering Insights? Identifying Insight Drivers Across Domains Michael Smuc, Eva Mayr, Hanna Risku

Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common ground of domain experts in our case „temporal data explorers“

Insight Study ,[object Object],[object Object],[object Object],[object Object]

=> Across domain testing works! Effect of domain expertise on insights t = -0.29, df = 24, p > .05

Different kinds of insights in a catering business dataset ,[object Object],[object Object]

Typology ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ? what is expertise? across domain testing shallow insights Relational Insight Organizer RIO what is a domain? insight hunting insight gathering experimental setting story about the data sampling what makes an expert? prior knowledge compensation by experts common ground applicability future research generalizability

t = 0.16, df = 14, p > .05 t = -3.80, df = 7, p < .01 t = -4.87, df = 14, p < .001

Definition of insights “… the understanding gained by an individual using a visualization tool (or parts thereof) for the purpose of data analysis, which is a gradual process toward s discovering new knowledge “

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Is Your User Hunting or Gathering Insights? Identifying Insight Drivers Across Domains.

1. Is Your User Hunting or Gathering Insights? Identifying Insight Drivers Across Domains Michael Smuc, Eva Mayr, Hanna Risku

5. Specific knowledge of domain experts

6. Common ground of domain experts in our case „temporal data explorers“

9. => Across domain testing works! Effect of domain expertise on insights t = -0.29, df = 24, p > .05

10.

11. Type 1 Type 2

12.

13.

14.

15. Questions ? what is expertise? across domain testing shallow insights Relational Insight Organizer RIO what is a domain? insight hunting insight gathering experimental setting story about the data sampling what makes an expert? prior knowledge compensation by experts common ground applicability future research generalizability

16. additional

17. t = 0.16, df = 14, p > .05 t = -3.80, df = 7, p < .01 t = -4.87, df = 14, p < .001

18. Definition of insights “… the understanding gained by an individual using a visualization tool (or parts thereof) for the purpose of data analysis, which is a gradual process toward s discovering new knowledge “

Is Your User Hunting or Gathering Insights? Identifying Insight Drivers Across Domains.

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