14. Consumers enjoy magazine ads rather than finding them annoying or intrusive MRI Consumer Innovator Study (Autumn 2006) 32% 27% 30% 21% All ads are alike 46% 47% 63% 25% Ads are repeated too often 33% 22% 31% 15% Ads have no credibility 49% 35% 53% 17% Ads appear at inconvenient moments Internet Radio TV Magazines Negative Drivers