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PRODUCTION PORTFOLIO

    CROSS MEDIA MUSIC
       PROMOTION
END OF YEAR 10
• We started this project at the end of last term,
  so in your folder you should have:
1. A Powerpoint on a music artist
2. A worksheet where you planned out a brand
   new music artist or band
3. You should also have written an artist or
   band biography  http://www.biography.com/people/justin-bieber-522504



   IF THAT ISN’T DONE YOU NEED TO GET ON
 WITH IT #1 IS TO BE AT HOME AND BROUGHT
     IN OR EMAILED TO ME BY TOMORROW
HAVE you DONE THAT??
• Whoo hoo GREAT! You can move on!
• But first let’s recap what you need to do for
  this coursework
PRODUCTION PORTFOLIO
• Working in group of no more than 4 OR individually
• You will produce a promotional package for the release
  of a new album to possibly include the following
• CD Cover
• music promo video/ TV advert
• Radio interview
• Magazine article
• Magazine advertisement
• Website
What can you create?
   • It all depends on the size of your group                                                   Only students
                                                                                                who are really
                                                                                                hardworking,
                                                                                                organised
                                                                                                and dedicated
                            1 PERSON                                     2 PEOPLE               would be able to
                                                                                                do the promo and
                            CD Cover                                     CD Cover               CD Cover
Only someone               and either a                                 and either a
who is really      Radio interview, website or                  Radio interview, website or
hardworking,
organised                 promo/advert                                 promo/advert
and dedicated
would be able to
do the promo and
CD Cover
                            3 PEOPLE                                    4 PEOPLE
                   CD Cover and promo/advert                   CD Cover and promo/advert
                           and either a                               and either a
                   Radio interview, website, or                 Radio interview, website,
                        magazine advert                         magazine advert or article

                            Any one choosing the website option would have to know how to use
                                software to create a website OTHERWISE DON’T CHOOSE IT!
DON’T CHOOSE WHAT
       YOU’RE DOING YET!
• Firstly, decide who you’re going to work with –
  MAKE THE RIGHT DECISION – Final say is with
  Mrs. Raji
• Make sure everyone in your group has THEIR
  OWN artist idea (Worksheet filled in and
  biography written)
• Share your artists or band and discuss if you want
  to choose one of those? or create a brand new
  one?
• If you create a new one write a new biography
Time to get moody!
• Do you know what a mood board is?
• There are examples in class
• You need to create a mood board for your artist
• The board needs to communicate who your artist is and
  what their album (music) would be like and also who their
  fans are it should express their style, personality and music
  genre (hence it creates a mood!)
• We don't want too much writing – lots of pictures and
  images GET CREATIVE & MAKE IT LOOK GOOD
• You will have to present your mood board to the class and
  tell them and Mrs. Raji about your artist
Target audience
• You will need to have an audience profile
  completed to explain who your artist or band
  would appeal to. Look at the example
Audience profiling
This weeks check list
 I have completed my research on a music artist
 (PowerPoint)
 I have created my own music artist
 I have decided who I am working with
 Our group have created an artist and they have a
 biography
 We have created a mood board for our artist
 We have written an audience profile for our artist
 We have presented our work so far to the class and Mrs.
 Raji and written down the feedback we got
 I have completed my Production Log
 I have written my homework in my planner
HOMEWORK
• You now know the kind of artist you want to
  create and what genre of music they are are
  going to make. So now you need to research
  similar artists.
• You can present this work in any format you
  would like –BUT remember to make it look
  good!
HOMEWORK: Researching
        similar artists
• Choose two artists that are similar to yours and complete
  the following:
• Who are the two artists?
• What kind of music do they make (genre)?
• What can you tell me about that genre of music?
   – Where did it come from?
   – Is it a mix of genres?
   – What kind of mood/ atmosphere does it have?
• Who is the target audience for your artist? What are
  their fans like? (e.g. Rhianna has The Navy and Nikki
  Minaj has The Barbs)
HOMEWORK: Researching
       similar artists
• What kind of clothes do these artists wear? Why?
  Is it unique to them? Or do they wear the fashion
  for the music genre?
• How does your artist act? what is their behaviour
  like? On and off stage? Does this go with the
  genres of music?
• Is there a message in their music? Are their songs
  typically about the same thing? Why or why not?
  Find the lyrics for one of their songs and describe
  what the song is about.

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Week 3 Production Portfolio

  • 1. PRODUCTION PORTFOLIO CROSS MEDIA MUSIC PROMOTION
  • 2. END OF YEAR 10 • We started this project at the end of last term, so in your folder you should have: 1. A Powerpoint on a music artist 2. A worksheet where you planned out a brand new music artist or band 3. You should also have written an artist or band biography http://www.biography.com/people/justin-bieber-522504 IF THAT ISN’T DONE YOU NEED TO GET ON WITH IT #1 IS TO BE AT HOME AND BROUGHT IN OR EMAILED TO ME BY TOMORROW
  • 3. HAVE you DONE THAT?? • Whoo hoo GREAT! You can move on! • But first let’s recap what you need to do for this coursework
  • 4. PRODUCTION PORTFOLIO • Working in group of no more than 4 OR individually • You will produce a promotional package for the release of a new album to possibly include the following • CD Cover • music promo video/ TV advert • Radio interview • Magazine article • Magazine advertisement • Website
  • 5. What can you create? • It all depends on the size of your group Only students who are really hardworking, organised and dedicated 1 PERSON 2 PEOPLE would be able to do the promo and CD Cover CD Cover CD Cover Only someone and either a and either a who is really Radio interview, website or Radio interview, website or hardworking, organised promo/advert promo/advert and dedicated would be able to do the promo and CD Cover 3 PEOPLE 4 PEOPLE CD Cover and promo/advert CD Cover and promo/advert and either a and either a Radio interview, website, or Radio interview, website, magazine advert magazine advert or article Any one choosing the website option would have to know how to use software to create a website OTHERWISE DON’T CHOOSE IT!
  • 6. DON’T CHOOSE WHAT YOU’RE DOING YET! • Firstly, decide who you’re going to work with – MAKE THE RIGHT DECISION – Final say is with Mrs. Raji • Make sure everyone in your group has THEIR OWN artist idea (Worksheet filled in and biography written) • Share your artists or band and discuss if you want to choose one of those? or create a brand new one? • If you create a new one write a new biography
  • 7. Time to get moody! • Do you know what a mood board is? • There are examples in class • You need to create a mood board for your artist • The board needs to communicate who your artist is and what their album (music) would be like and also who their fans are it should express their style, personality and music genre (hence it creates a mood!) • We don't want too much writing – lots of pictures and images GET CREATIVE & MAKE IT LOOK GOOD • You will have to present your mood board to the class and tell them and Mrs. Raji about your artist
  • 8. Target audience • You will need to have an audience profile completed to explain who your artist or band would appeal to. Look at the example
  • 10. This weeks check list  I have completed my research on a music artist (PowerPoint)  I have created my own music artist  I have decided who I am working with  Our group have created an artist and they have a biography  We have created a mood board for our artist  We have written an audience profile for our artist  We have presented our work so far to the class and Mrs. Raji and written down the feedback we got  I have completed my Production Log  I have written my homework in my planner
  • 11. HOMEWORK • You now know the kind of artist you want to create and what genre of music they are are going to make. So now you need to research similar artists. • You can present this work in any format you would like –BUT remember to make it look good!
  • 12. HOMEWORK: Researching similar artists • Choose two artists that are similar to yours and complete the following: • Who are the two artists? • What kind of music do they make (genre)? • What can you tell me about that genre of music? – Where did it come from? – Is it a mix of genres? – What kind of mood/ atmosphere does it have? • Who is the target audience for your artist? What are their fans like? (e.g. Rhianna has The Navy and Nikki Minaj has The Barbs)
  • 13. HOMEWORK: Researching similar artists • What kind of clothes do these artists wear? Why? Is it unique to them? Or do they wear the fashion for the music genre? • How does your artist act? what is their behaviour like? On and off stage? Does this go with the genres of music? • Is there a message in their music? Are their songs typically about the same thing? Why or why not? Find the lyrics for one of their songs and describe what the song is about.