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WHAT IS NEW MEDIA TECHNOLOGY? ,[object Object],[object Object],[object Object]
OLD MEDIA TECHNOLOGY? Before the introduction of digital technology all films were shot on film cameras like this one. The film would be recorded onto big reels of 8mm, 16mm or 35mm film. Once the filming was completed, it would be editing on a machine like this one (a moviola). The editor would literally have to cut and paste the film together frame by frame. Special effects were primitive and had to be created by the props department. They often looked very unrealistic, barely representing reality.
CAMERA –  DIGITAL CINEMATOGRAPHY Digital cinematography has only established itself in the last 10 years. Instead of recording to film the footage can be recorded onto tape, hard disk or memory stick – as long as the camera is digital. The first major Hollywood film to be recorded entirely digitally was  Star Wars Episode II  in 2002. Since then films such as  Sin City  and  Superman Returns  have used this technology. Read these articles then answer the question http://12b1media.blogspot.com/2010/03/film-vs-digital-cinematography.html  you may need to do additional research What are the advantages and disadvantages of film and digital cinematography for the film industry? (try to refer to the production, distribution and exhibition stages)
CAMERA HD & 3D ,[object Object],There has also been a resurgence in 3D film-making over the last ten years. New digital techniques, using a combination of very HD DV and high quality film stock have produced better 3D effects than ever before. There is now a move towards ‘glasses-free’ 3D viewing, which using a trick of the mind creates almost holographic images.
INSTITUTIONS AND AUDIENCES   FILM INDUSTRY Week 4 DISTRIBUTION
TODAY ,[object Object],[object Object],[object Object]
DISTRIBUTION? ,[object Object],[object Object]
FILM DISTRIBUTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOLLYWOOD Vs. INDEPENDENT? ,[object Object]
HOLLYWOOD ,[object Object],[object Object],[object Object],HOLLYWOOD STUDIO What would be the advantage of vertical integration for a Hollywood Studio? Production Company Distributor Cinema
A HOLLYWOD EXAMPLE OF DISTRIBUTION ,[object Object],[object Object],Alliance Films  (2009) (Canada) (theatrical)  Bontonfilm  (2009) (Czech Republic) (theatrical) (subtitled)  Focus Features  (2009) (USA) (theatrical)  Lusomundo   Audiovisuais  (2009) (Portugal) (theatrical)  SPI  International  (2009) (Slovakia) (theatrical)  Studio Canal  (2009) (France) (theatrical)  Toho-Towa  (2009) (Japan) (theatrical)  United International Pictures ( UIP )  (2009) (Sweden) (theatrical)  United International Pictures ( UIP )  (2009) (Singapore) (theatrical)  Universal Pictures International (UPI)  (2009) (Germany) (theatrical)  Universal Pictures International (UPI)  (2009) (UK) (theatrical)  Universal Pictures International (UPI)  (2009) (Netherlands) (theatrical)  Argentina Video Home  (2009) (Argentina) (DVD)  Finnkino  (2009) (Finland) (all media)  Studio Canal  (2009) (France) (DVD)  Studio Canal  (2009) (France) (DVD) (Blu-ray)  Universal Home Entertainment  (2009) (UK) (DVD)  Universal Home Entertainment  (2009) (UK) (DVD) (Blu-ray)  Universal Pictures Benelux  (2009) (Netherlands) (DVD)  Universal Pictures Benelux  (2009) (Netherlands) (DVD) (Blu-ray)  Universal Pictures Nordic  (2009) (Sweden) (DVD)  Universal Pictures Nordic  (2009) (Sweden) (DVD) (Blu-ray)  Universal Pictures  (2009) (Germany) (DVD)  Universal Studios Home Entertainment  (2009) (USA) (DVD)  Universal Studios Home Entertainment  (2009) (USA) (DVD) (Blu-ray)  There are 25 in total if you include both cinema and home video distributors.  14 of these companies are owned by Universal (or part owned as UIP is joint owned with Paramount) – a great example of vertical integration!
INDEPENDENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A FILM 4 EXAMPLE ,[object Object],[object Object],IFC Films  (2007) (USA) (theatrical)  IFC First Take  (2007) (USA) (theatrical)  Madman Entertainment  (2007) (Australia) (all media)  NetFlix  (2007) (USA) (DVD)  NonStop Entertainment  (2007) (Sweden) (theatrical)  Optimum Releasing  (2006) (UK) (theatrical)  Red Envelope Entertainment  (2007) (USA) (DVD)  Sandrew Metronome Distribution  (2008) (Finland) (DVD)   The film has only 8 distribution deals – one of which partly financed the film (Optimum Releasing). How could you relate the concept of audience to the number of distributors a film has?

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Monday 22nd March

  • 1.
  • 2. OLD MEDIA TECHNOLOGY? Before the introduction of digital technology all films were shot on film cameras like this one. The film would be recorded onto big reels of 8mm, 16mm or 35mm film. Once the filming was completed, it would be editing on a machine like this one (a moviola). The editor would literally have to cut and paste the film together frame by frame. Special effects were primitive and had to be created by the props department. They often looked very unrealistic, barely representing reality.
  • 3. CAMERA – DIGITAL CINEMATOGRAPHY Digital cinematography has only established itself in the last 10 years. Instead of recording to film the footage can be recorded onto tape, hard disk or memory stick – as long as the camera is digital. The first major Hollywood film to be recorded entirely digitally was Star Wars Episode II in 2002. Since then films such as Sin City and Superman Returns have used this technology. Read these articles then answer the question http://12b1media.blogspot.com/2010/03/film-vs-digital-cinematography.html you may need to do additional research What are the advantages and disadvantages of film and digital cinematography for the film industry? (try to refer to the production, distribution and exhibition stages)
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  • 5. INSTITUTIONS AND AUDIENCES FILM INDUSTRY Week 4 DISTRIBUTION
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