1. Shooter 2007""
Production Details
The screenplay for Shooter, by Jonathan Lernkin, was adapted from the novel, Point of Impact, written by
Pulitzer Prize-winner, Stephen Hunter. This fast-paced, action tnriiier was budgeted at approximately $61
million, and has made a gross profit, to date, of $95 million. In Shooter, there are two occasions of product
placement. At the beginning of the film, the protagonist (Swagger) drinks Budweiser beer, and towards the end
he wears Underarmour clothing. These two labels contribute to the films Budget Produced by Paramount
Pictures, the film was shot in a variety of locations. These Included countries such as the US and Canada, with
much of the filming set in British Colombia and Philadelphia. The big stars of this production were Mark
Wahlberg, who plays lead character Gunnery Sergeant Bob Lee Swagger, and Danny Glover, who portrays the
villain, Colonel Isaac Johnson.
Distribution Details
5/jooterwas distributed by Paramount Pictures and Paramount Pictures International. It premiered on the 23rd
of March 2007 in California. By the 13lh of Apri! the film had already premiered in South America, Asia and
Europe. On the 13th the. film aired in the UK, with lead actor Mark Wahlberg arriving in London for the event.
The marketing of Shooter was largely focused around Wahlberg, who had recently tasted success with The
Departed, where he received an Oscar nomination for Best Supporting Actor. The former rapper appeared on
programmes such as The Late Show with David Letterman, The Ellen Degeneras Show and The Tonight Show
with Jay Leno, where he repeatedly plugged the movie. There were also trailers featured on television and in .
selected cinemas. In addition to the broadcasting media, Shooter was highly publicised in various forms of
print media. These included newspaper articles (Sunday Mirror), film magazine interviews (Empire) and
international poster campaigns.
Exhibition Details
'.Vhen interviewed about Shooter, director Antoine Fuqua revealed his thoughts on why audiences would
choose to see his film. "I think audiences want to see cool action, but they also want to be drawn in by great
characters like Swagger. It will make them think." Exhibitors were quick to cash in on Wahlberg's high profile
and recent career achievements. Wahlberg himself had an opinion on why he thought audiences would watch
Shooter. 'This is the kind of movie they don't make any more." BeforeS/ioofer, Antoine Fuqua had a successful
track record of directing action packed thrillers with strong leading men: Denzel Washington (Trailing Day],
Bruce Willis (Tears of the Sun] and Clive Owen [King Arthur}. Mark Wahlberg's character has been described as
2 smarter, more verbal Rambo, a combination that was bound to have enticed plenty of movie goers. To.gain
more revenue, the film was shown at certain cinemas around the world, before heading to DVD and a wider
audience. In conjunction with the general release of the film, web browsers and film buffs could learn trivia,
download tracks and posters, buy the DVD and play various sniper games on the Shooter website
•'www.shootermovie.com). Available in four different languages (English/French/Spanish/Japanese),
Paramount Pictures looked for many ways of generating interest and income for the movie.

2. An example of Industry research
Referring to the research you carried out for your chosen film, list the most important
elements about production, distribution and exhibition you have found out.
Film: The Wrestler Year: 2008/9
Production Details
The film was produced by Protozoa Pictures, Wild Bunch and Saturn Films with an estimated
budget of 7 million dollars, financed by Winchester Capital Partners. It was filmed between
January and March 2008 it is an American film and is an original screenplay written by Robert
Siegel. It was produced by Darren Aronofsky and Scott Franklin. Darren Aronofsky (The
Fountain) also directed it, Maryse Albert! did cinematography, Andrew Weisblum edited and
Clint Mansell (Pop Will Eat Itself) did the music. Its main stars are Mickey Rourke (Randy The
Ram' Robinson), Marissa Tomei (Cassidy) and Evan Rachel Wood (Stephanie Robinson).
Nicolas Cage was originally set to star in the movie. On February 9, 2008 filming took place in
the New Alhambra Arena for the upcoming movie which included many CZW (Combat Zone
Wrestling) alumni, along with the Necro Butcher, who will be playing a major part in the film.
Reportedly, both Bruce Springsteen and Mickey Rourke were paid no money for their
contributions towards the film. Due to the film's modest budget, W. Axl Rose donated the use
of Guns 'n' Roses' "Sweet Child O' Mine" free of charge for the final match.
Distribution Details
The UK distributor is Optimum Releasing and Fox Searchlight Pictures in the USA. I could not
find details of its marketing budget, probably as it is still out and they are still spending. I did
find out it cost Fox Searchlight $4m for the distribution rights when they saw it at the Toronto
film festival. I did not find any mention of test screenings other than the film festivals. It was
released in the USA in December 2008 and nationwide release in the UK in mid January
2009. It has been promoted with posters (see below) magazine articles and the cast and crew
attending premiers, festivals and interviews, although this has created a 'buzz' it is still
ongoing and there may be more activity if it wins an Oscar. The Wrestler won the Golden Lion
for best picture at the Venice film festival. It also appeared at the New York film festival.
Exhibition Details
The Wrestler was shown in all three kinds of cinema (multiplex, independent and art-house).
Its success in festivals/awards and subject matter gave it a wide appeal. It has been on for
nearly a week and may last past the Oscars on the 24th February.
So far its box office has been $2,822,431 in the US, UK figures are not available yet. It is
classified as a 15 in the UK. As already mentioned it seems to have a wide audience appeal
as it is a story about an underdog and is showing in all kinds of cinemas. I think it is a
successful film as it will probably cover its production and marketing costs and has won many
awards: 2 Golden Globes, 1 Golden Lion Award (Venice), and 5 critics awards. It has been
nominated for 2 Oscars which might keep it in the cinemas a bit longer. The taglines on its
cinema posters were - "Never Give Up Without A Fight" and "Love. Pain. Glory".
/ used the following websites: imdb, boxofficemojo, wikipedia, yahoo! Movies &
launchingfilms. com.

3. ifilm studies Industry5 research
St Trinian' s.
The genre of the f i l m is a comedy. In the 1950' s St
Trinian' s had a series of films which came out. The bases
are the same now as in the girls are dressed in naughty
school g i r l uniforms and a man plays the headmistree and
her brother. The plot is that they needed money to keep the
school open so they steel a famous painting and pretend
.someone had stolen it to get the money.
Production:
The directors of St Trinian' s are Olive^parker and
Barnaby Thompson. The f i l m was produced at Haling studios,
London with production costs totalling almost £10 m i l l i o n .
Some of the main stars are Rupert Everett who plays tw6
parts which was good because the other two films had the
same idea. Gemma arterton who has starred in the new James
bond film and another big star is Russell Brand who is
known for his comedy. The person who wrote the screen play
was by Piers Ashworth and Nick Moorcroft.
Distribution:
The distributors were entertainment films ltd the largest
independent f i l m distributer in the UK who have also
distributed major films such as Sex and the City and the
Reader.
St Trinian' s had posters and trailers to make the target
audience to go see the film. Timing was crucial and most
trailers are distributed to cinemas prior to release of the
films (usually 2 months before exhibition.) Also there are
posters for the f i l m displayed in cinemas as well as
standees which draw peoples attention to the f i l m and make
them want to go and see it. Posters can be distributed

4. film studies industry research
anywhere up to 6 months prior to the films general release
date in that cinema!
* .do
, * •" ' •
,:::-•
This target audience is teenager g i r l s because the whole
theme of St Trim an' s is that it is based in a school
which has no set rules and can the students can be free.
The certificate of PG granted by the BBFC reflects this
target audience. In the poster the girls are wearing school
uniform wrongly which helps set the scene. Another way it
grabbed the audiences was by trailers these are clips from
the f i l m mixed with some sounds trying to persuade the
target audience that it would be a good film to go and see
at the Christmas holidays.
Exhi b i t i on:
The. main premier was on the 10th December in London with a l l
the cast and other members of production of the f i l m
invited as well as some VSP' s and f i l m reviewers
distributer's. The public (or general) release on the
21st December 2007. This is a time for the f i l m to come
be released because the children (the target audience) are
starting their school holidays (December 21st was a Friday)
the reviews were mixed because some people liked but other
were not that keen,
"Very good adaptation went with my family and a l l ages
were laughing, "

5. film studies industry research
The total box office takings was £12 042 854 over the course
of 8 weeks from 21st December 07th - 10th February 08.

6. TO BE COMPLETED BY CANDIDATE
Referring to the research you carried out for your chosen film, list the most important
elements about production, distribution and exhibition you have found out.
Film: V for Vendetta Year: 2005
Production Details
The idea came from Alan Moore ^.k.a. The Wizard of Northawfpton and was first
published in the 1980s black and white comic book, 'Warrior.' The Wachowski
brothers produced-a screenplay and James McTeigue directed (famous for hisJSrst-
director assistant position in all of the Matrix films. The American film was financed
by Medianboard Berlin-Brandenburg GmbhL/The film had a budget of $57 million.
With the cast of Natalie Penman and many British actors like Stephen Fry, Stephen
Rea and John Hurt. v
Distribution Details
Warner Bros. Pictures Distribution was the distributor for the USA and the UK
distributor was Warner Bros: Pictures International. It was test screened at the
Berlin Film Festival where it was a hii/lt was/first shown in its home country
America before then been released globally/ The film was very/successful in
marketing because the film was a popular topic during the advertising campaign as
it related to the current^fssue about threats of terrorism inHLondon. Marketing
included: masks of V; teaser posters and trailers that were full of mystery and
action leaving unanswered questions about what was to happen on the 5th
November. Unfortunately due to the terrorist attacks of 7/7 which was the same
week as the UK release of V for VendettaJhe film release had to be postponed as
the film is about terrorists in London,
Exhibition Details /
It was shown in alHypes of cinemas (Multi-complex/lndependent/Ar^fiouse) and
was in release fo/a total oM05 days/15 weeks. The worldwide lifetime grosses was
$132,511,035 with 36% of that from the first weekend. $1.4 million came just from
IMAX cinema revenueyThe film has a British rating of 15 aocf an American-rating of
R. The plot has a comic booXhistory but the film is more of an action jgenre so the
target audience is very wide as you have the traditional comic book fans and then
families who enjoy thrillers. It is available on video and DVD and isf also available on
blu-ray. £/