1. Pre-Production Techniques
LO1
Bekki Asquith

2. Finance
Give a definition for each of these terms listed:
Self Financed – A self financed project is one that you put money into yourself to set it up
in the first place. The project is funded by you alone. This means that when the project
is completed and a profit is made there will be no need to pay anybody back for
anything, it is yours.
Employer/Client Financed – This is where the client of the project, (someone/a group of
people who want the project to be completed for them), provides the appropriate
amount of money to fund the project until it’s completion.
Kickstarter – Kickstarter is a website that media companies or independent businesses can
get onto and present their idea to people. If someone likes the idea, then they will then
receive funding from people who would like to see their product become successful.
Funds could be as little as £10, it is the amount of people that want the project to work
that will make up the appropriate amount needed to complete the project.

3. Finance
Which source of funding will be most likely for your production and why?
It would be most realistic and sensible to use self financing as a way of funding my
project. I think that this is the most sensible choice as I would not have to pay
anyone back at the end of it. Also, I will know where the money is coming from
and the reliability of the source.
Advantages
The advantages of this way of funding would be that the money source would be
reliable, as I know exactly where it is coming from. There will also be no way of the
money being cut off or any other hindrances to the project like this.
Disadvantages
However, the disadvantages of this way of funding could be that it may be difficult to
find the amount of money that is needed to be able to initially set up and then
finally complete the product. I do not think that the amount of money for the
production of recipe cards would be that much and would be a manageable
amount due to the features of the cards and the simplicity of the production.

4. Finance
List the aspects of your production that will require finance
Aspects of my production of these recipe cards that will need financing are:
• Personnel – this is the people that will take part in the project that I would maybe have to pay or
outsource. For this project, I may have to use people like a chef to help with the food preparation
for the images and the actual putting together of the recipes. I may also need a model to be in the
pictures, eating the food to make them more interesting than just simply displaying the food.
• Images – The images could be stock images from the internet or I could take them myself; If I were
to take them myself then I would need to think about hiring locations such as a studio for a
professional looking picture, models and maybe equipment such as a tripod for a clearer image.
• Location and studio hire – I may need to hire studios to take the photos in. I may also need to hire
out a kitchen to have the chef prepare and cook the food to be photographed and used in the
project.
• Equipment hire – I may need to hire a tripod, a professional camera, a printer, and a copier to
produce the 3,500 copies of the recipe cards.
• Printing – Given the amount of copies that are needed to be made, especially if the prints are in
colour, the printing costs could be quite high.
• Ingredients – If I were to prepare and make the meals and then also take pictures of the stages of
the processes, then I would need to pay for the ingredients used. I think I will do this for my recipe
cards because I think that the more effort I put into the production, the more appealing the card
will look and the better the outcome.

5. Time
What methods could you employ to ensure you stick to your deadlines and why
would this be beneficial to your project?
I would need a schedule. This would tell me what I needed to do and when it needed
to be done by. In order to make sure that everything would get done by the end of
the 10 weeks that I am issued to complete this project, I would need to add some
contingency time into my schedule and planning which would allow me extra time
if anything were to go wrong and need fixing.
A schedule would also allow me to organise my crew, cast, locations, equipment, what
I would be doing and anything else that I might need.
I would most likely dedicate a week to each card and make sure that everything was
done for that one card by the end of the week so then I know that it is done and I
can move on to the rest. I think that this would make the workload reasonable and
manageable for me, and it would also leave me two weeks for contingency time if
something were to not be finished by the allotted time.

6. Time
What is contingency time and how might this be beneficial to your project?
Contingency time is time that is allowed, usually towards the end of a project that is
dedicated solely to getting things finished that are outstanding. Things that are not
finished could be so because of a difficulty or risk that may have occurred during
production.
Contingency time is a useful idea and should be included in any project. It is there in
case things go wrong or it takes you slightly longer to do something than you
planned, which is likely and could happen at any time. Contingency time could
help me out with my production because it may take me longer than one week to
complete a recipe card due to when the chef is available or when locations such as
studios are available to be used etc.

7. Personnel
What size team will you use for your production (large or small)? How many people
will you have in your team? Why?
My team will consist of just myself. I may also use a chef and to help me with the
creation of the recipes and the food that I will be using. I think that the size of the
project is manageable to complete by myself. I am able to take the photographs
and also take care of any paper work that needs doing by myself. I can also take
care of the printing by contacting a printing company to get high quality images or
by just printing them off myself at college or at home cheaply. I may also want a
few people to use as models in some of the pictures eating the food to make it
look more appealing and interesting.
I am only having a small team of people to work on this project because then my
financing can be kept to a minimum as I will not have to pay very many people to
do things. It is easier to do most of the work myself so that I know it has been
done to a standard that I am happy with.

8. Personnel
What job roles would you have in your production and what skills and experience
would be required?
Because I am working on my own, I will not need many people to do job roles in this
project, I will do most of them myself. I have skills in writing quite sizeable pieces
of copy which will be helpful with what I need to do for this project.
I think I will need a chef or food expert which would require an amount of skills that
would be learnt from the job anyway. They would also need experience and
maybe even qualifications that would again, come from working in the industry
and profession.
I may also need models for some of the images, I do not think that this would need
much experience or much skill; they would just need to eat the food and look
happy.

9. Personnel
How could you find people to be in your production team?
There are many ways to find people if you are looking for people to be in your
production team. You can source people through your own personal network such
as friends, family, friends of family etc. and also previous employers.
There are also production teams that can help you contact people and source a
production team for yourself. They would do this by placing adverts in a local
publication, publishing a vacancy advert in a media magazine appropriate to the
particular platform or topic e.g. film advertisements in Empire magazine or music
in NME. You could also think about advertising in a different way like a television
commercial or on the internet e.g. jobsite.com or websites particularly to do with
a medium such as film, music etc.
There are some job roles such as a model and a chef that I already have some people
of my own personal network that I could use.

10. Facilities
List the equipment, resources and facilities you need for your production and its source
Equipment/Facility/Resources needed for
production
College Self Client
Cooking equipment and kitchen (knives, pans, surfaces etc.) /
Tripod /
Ingredients for food /
Printing/printing materials /
Camera /
Recipes /

11. Contributors
Contributor Type of Contributor
Team member Talent
Client Expert
Tutor Expert
Photographer of Sourced Images Talent
Model(s) Talent

12. Locations
What method could you employ to identify locations needed for your production
(production/ post production facilities) and how could this be useful?
I could use a recce. This is a decision whether the location should be used or not.
Things to consider when making this decision are things such as:
• How far away from you is the location ?
• How long would it take to get there ?
• Would we need permission to use the location ?
• Is it safe to use ? Has there been a risk assessment of the premises ?
• Are there any risks?
• Are there any limitations ?

13. Locations
Are there any limitations or risks you would need to consider for your locations?
Location Limitation/Risk
Kitchen Lighting, use of cooking and technical equipment, falling/tripping
Computer and printer
location
Check plugs and connection cables so I wouldn’t trip, and there would not be an electrical appliance risk

14. Codes of Practice - Clearances
What is a model/location release form and why is it important to your production?
Release forms are practically just a signature and a statement saying that the model or
the owner of the location has given permission to be used/for it to be used. You
need permission to photograph people or use locations or there could be serious
legal complications later on, as a repercussion.
Model and location release forms are important for my production because they give
permission for the models to be photographed and the locations to be used. If I
did not have the appropriate permission then either a model or an owner of a
premises that I used could sue me for not having the proper consent.

15. Codes of Practice - Legal
What legal requirements will you have to consider in your project and what aspects do they
relate to?
Aspect of Production Legal Consideration
Photography I would need to make sure that the location and model release forms
were completed and properly documented.
Recipe Recipes used could be public domain recipes (from a website open for
the public to use) or you would need written permission to use a
copyrighted recipe or would have to pay to use it.
Graphic Designs The graphic design aspect of the project could also be either public
domain or you would need written permission to use a copyrighted
design template or design.
Copy Do not use copyrighted text from other people, this could be considered
as plagiarism. Things such as an introduction to the recipe cards should
be your own words.
Location Conduct health and safety check

16. Codes of Practice – Regulatory Bodies
Which regulatory body’s guidelines would you need to follow when creating your
production?
When I am creating my product, I will need to consider the ASA’s (the Advertising Standards Agency’s)
guidelines. Their guidelines that will need to be considered would be:
• 01 Compliance: Rules relating to social responsibility; legality and fair competition. It also spells out that
the ASA applies the Code in the spirit, as well as the letter. This would apply to my project because it states
that you can not lie to your audience, what you say has to be legitimately true. You can also not state that
your food is better than anybody else's as this is an opinion and not a truthful fact, you cannot make
yourself and your company or product seem to be better than any other.
• 04 Harm and offence: Rules to ensure that ads do not cause harm or serious or widespread offence.
Includes rules relating to shock tactics, unsafe practices and photosensitive epilepsy. This could apply to
my project with an unsafe practise being a kitchen and the equipment that you would use to cook. This
would be particularly applicable if children were to be doing the cooking, they would have to be warned.
There must be a warning of the harmful substances and appliances that will be used during the process of
cooking.
• 05 Children: Rules that must be followed if directing ads at children or featuring them. Includes rules
about unsafe practices and unfair pressure; pester power and sales promotions for children. This applies
to my project because I was thinking of having the food aimed at children. This means that my recipes and
food must not encourage children to do anything that they would not want to or that would be unsafe.
• 15 Food: Food supplements and associated health or nutritional claims. Rules relating to health and
nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and
soft drinks marketing to children. This is self explanatory how it would relate to my project. I would not be
able to include anything really unhealthy and not tell the audience/consumers.

17. Codes of Practice – Regulatory Bodies
Where can you source information from regarding these guidelines?
http://www.asa.org.uk/Rulings/Adjudications.aspx