13 years of lessons learned - Erik Damen - PAM activity monitor - Behavior Design AMS

Dr. Erik Damen
© Move2Health Holding bv/Pam bv 2013

Being active has a large impact on our health
Based on various studies in the US we know that:
• Chronic diseases are the number one cause of death and
disability.
• Chronic diseases account for 75% of the US health care spending.
• The World Health Organization calculates that at least 80% of
all heart disease, stroke, and type 2 diabetes and more than 40% of
cancer would be prevented if people ate healthier, exercised, and
stopped smoking.
Hence:

The Pam activity management system can play an
important role in health and wellness
• Pam measures daily physical
activity;
• By just wearing it, the user gets
motivated.
• The Pam AM300 features:
• A attractive modern design
• Customizable skin
• 3D sensor
• Wireless connection
• Pam has more than 10 years
experience in the activity
monitoring market
Pam is the first Mobile Personal Captology tool!
(Mobile Persuasion BJ Fogg & Dean Eckles (ed) 2007 Stanford University,
chapter by E. Damen)

A product and an on-line Coach
The Pam automatically connects to the Pam web server via
wireless communication to your own wireless USB receiver.

Data is represented in one ‘dashboard’.
In the graph, you can
zoom and swipe.
Here, your week score is
compared to the goal
line. If too low, the
differences is converted
to minutes in one of the
three zones or your
preferred activities.
This module can be
built into your own
website in just a few
clicks!

You can even zoom to day level.
So that you can see how
your activities are spread
during the day.

The icons at the top select minutes in the zones,
calories, weight and the goal page.

Features of Pam AM300
• 3D sensor technology
• Wireless connection
• 65x33x17 mm
• Customizable skin
• 1 year battery life
• Memory for 2 months of 15-
minutes Pam Scores, plus
daily Pam Scores and zone
information

How the data flows through the system
Pam server and database
Embedded in customer’s site The Pam website
Customer’s server
and database
SOAP/xml
push protocol
USB Receiver
JSON

The customizable skin is a marketing tool

The Pam Score is independent of weight.Totalenergy
AEE
Activity
energy
expenditure
BMR
1800-2600
kcal/day
Pam = 100 x
AEE
BMR
• AEE = activity induced energy expenditure
• BMR = basal metabolic rate
• For both: the heavier the higher the energy
consumption.
• The ratio is independent of weight.

Some feeling for the Pam Score...
Half hour: How many points?
Walking (5 km/h) 7
Running (10 km/h) 21
Nothing at all 0 !!
A typical day: How many points?
Office day (car commute) 7 – 10
Office day with half hour walk 15 – 20
Office day with evening sports 30 - 50

The Pam is the most accurate activity monitor
0
2
4
6
8
10
12
14
0 5 10 15
Intensity(MET)
Velocity (km/h)
Pam
ACSM
VO2
Pedometer
Polar
walking (2-7 km/h): N=11
running (9-12 km/h): N=10
We compared the Pam to oxygen consumption (gas analyzer), pedometer (Omron Fitbug) and
Polar heart rate monitor. ACSM stands for the standard set by the American College of Sports
Medicine.

Pam measures minutes in three activity zones
Health-
zone
(4-7 km/h)
Living-
zone
(1-4 km/h)
Sport-
zone
(> 7 km/h)
Each second, the Pam measures how
active the user was and ‘puts’ that
second in one of three boxes related to
the intensity level.
On Pam’s display you can find the
number of minutes in each of the
three zones.

What about behavioral change?
Key learning after 13 years of Pam:
You don’t change behavior by just selling a device with a website
That’s why Pam has always aimed on partnerships:
• Incentive program
• Community program
• (Human) coaching

The ideal mix for Health and Wellness
Risc analysis
On-line questionnaire plus
biometric data Interventions
On-line/off-line programs
Incentives
An incentive plan
improves performance
The Pam
Healthy
nutrition and sufficient
physical activity are the basis
of every wellness program.
Coaching
Because on-line only
is too impersonal!
Community
Somebody looking
over your shoulders
has influence!

Partnership with beweegze
‘Redeem’ your points in a
loyalty shop and buy nice
stuff at a discount

Partnership with iGlobal Wellness

Partnerships with physiotherapists and dietitians
• We enable physiotherapists and dietitians to work with the Pams to
monitor and motivate their clients.
• They use a back-office where they have an overview of all their Pam
clients on one screen.

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13 years of lessons learned - Erik Damen - PAM activity monitor - Behavior Design AMS