Learn the 3 most common copywriting mistakes that people make that destroy their ability to make sales online!
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2. Mistake # 1
Irrelevant Benefits
Don't just link "features" to "benefits"
Link features to benefits that the customers are
actually looking for
3. "We'll handle your social media updates and create 6 posts per
day! This will help you double or triple the "Likes" on your page!"
"We'll handle your social media updates and create 6 posts per
day! This will put your promotions in front of 200-300 qualified
customers and get them to come into the store!"
Bad
Good
Example:
4. Mistake # 2
Lack of "Specificity"
Use quantifiable, external, reference-able and
specific language instead of subjective or arbitrary
language
5. How to improve your finance quickly and claim back your freedom
The 4 step process to reducing $2,000 from credit card debt in
2 weeks or less
Bad
Good
Example:
6. Quickly become more productive
The 2 cost-free web apps you can download right now that will
help free up at least 45 minutes per day
Bad
Good
Example:
7. Become a faster writer and make your books sell
Writing strategies Robert Kiyosaki and Donald Trump used for
becoming New York Times Top Sellers in a year
Bad
Good
Example:
9. - How to eliminate distractions for good
- 3 step process to eliminating social-media distractions
permanently (so you can double, triple your productivity)
Bad
Good
Example:
10. - Food to help you lose weight fast!
- Commonalities of top weight-loss diets and how you can use
them to lose weight
Bad
Good
Example:
11. - Quickly find your passion and break through to the next level
- What to do when you’re unfulfilled at your job – The step-by-
step process for turning your hobby into a paying career
Bad
Good
Example:
12. SUMMARY!
1. Talk about RELEVANT benefits
2. Use specific, quantifiable and reference-able
language
3. Sharpen up your bullets!
13. Learn More Free Advanced Copywriting
Strategies for Making Sales Online
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