2. Executive Summary
• Offer smartphone users an alternative to using carrier long-distance
and daytime voice minutes with a mobile VoIP application for Android,
iOS, BB, Windows PC
• Reach mobile users with Dell promo’s and acquire email opt-ins
• Offer a directly competitive product to Skype/Google Voice
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3. The free app that allows you to
make & receive calls for free*
*Dell Voice uses your existing WiFi or data connection to make and receive calls. Data
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charges may apply; See www.dellvoice.ca/cityListing for a complete list of Free
Calling Cities. Dell Voice is provided by Fongo.
4. Dell Voice Suite
Android
iOS
Windows PC
• Free to download
• Free new Canadian phone number
• Free local & long-distance calls to most Canadian
cities*
• Free unlimited incoming calls*
• No time-of -day restrictions
•
•
•
•
•
BlackBerry
Free voicemail
Free call waiting
Free caller ID
Free call forwarding
Free 911 emergency calls
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*Dell Voice uses your existing WiFi or data connection to make and receive calls. Data charges may apply; See
www.dellvoice.ca/cityListing for a complete list of Free Calling Cities. Dell Voice is provided by Fongo.
6. Data Usage
VoIP
Make and receive calls for free using your
3G, 4G or WiFi data connection*
3G
4G
WiFi
Dell Voice
1MB = 1min of talk
Turn your data into
voice
200MB of your data
is equivalent to
200min of anytime
talk on your
carriers network
when you use Dell
Voice.
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*Data charges may apply; See www.dellvoice.ca/cityListing for a complete list of Free Calling Cities.
8. Competitive Landscape
Skype
Mobile VoIP
Apps
Google
Voice
Talkatone
iOS only
Available on
Android/iPhone/B
B
netTALK
magicJack
Dell Voice
iOS only
iOS/Android
only BB
Soon
Free to download
Free Peer to Peer
Calls
Free Outgoing
US/CAN Calls
US only
Canada only
Free Incoming
Calls
US only
Free Local
Number
US only
Free Voicemail
US only
US only
Free Caller ID
US only
US only
Free Call Waiting
US only
US only
US only
Free Peer to Peer
Text
Free SMS
Coming Soon
Video Calls
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9. Canadian Mobile Market
Smartphone VS Non-Smartphone:
33%
67%
Smartphone
Non-Smartphone
Total Mobile Devices in Canada: 20,111,000
comScore MobiLens, Canada, n=5,500, Persons 13+, March 2011
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•
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Total mobile devices in Canada is
20,111,000
1 in 3 mobile devices in Canada is a
smartphone
RIM holds the largest market share at
42%
Smartphone OS Share:
6%
12%
5%
2% 2%
RIM
42%
31%
Apple
Google
Symbian
Microsoft
Palm
Other
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comScore MobiLens, Canada, n=5,500, Persons 13+, March 2011
10. Mobile Usage WW & Canada
Global Average Daily Time Spent
on Various Smartphone
Functions:
Voice & Text Messaging
(27min)
32%
47%
Web Browsing & Web
Apps (10min)
Email (7min)
9%
12%
Other (40min)
AppsFire, 1/11
•
Source: The Nielsen Company
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Voice calls and text messaging
are
frequently used features.
Average monthly calls = 204
Average monthly texts = 357
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11. Email Opt-in
Mobile Registration / Email Opt-In
Mobile Registration / Email Opt-In
SMB & DHS Opt-in
Historic Email Opt-In:
• CA SMB Dell Latitude Challenge Q2 FY12 = 68% opt-in
• CA DHS Holiday Gift Hunt Q4 FY11 = 40% opt-in
Dell Voice Projected Email Opt-in = 50%
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27. Success Metrics
Success Metrics
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App downloads
App sign-ups
Email opt-ins
Banner impressions/click through
Total Mobile Devices in Canada = 20,111,000
Total Smartphones in Canada = 6,636,630
Our 1 year goal = 1,000,000 users
RIM Devices in Canada = 42% market share
= 2,787,384
Apple Devices in Canada = 31% market share = 2,057,355
Google Devices in Canada = 12% market share = 796,395
Total = 5,641,134
Average mobile subscriber calls per month = 204
Average mobile subscriber texts per month = 357
In-App Banner Impressions = 204,000,000 per month
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