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University of North Texas,[object Object],Department of Journalism,[object Object],Online Journalism 3340,[object Object],March 9, 2010,[object Object],Types of Convergence,[object Object]
Digital Storytelling Tools,[object Object],Shovelware out, Within Media In,[object Object],It’s no place for lazy journalists,[object Object],Dig deeper, report more, drive to find more sources, quicker,[object Object],Need to be more accurate and more thorough,[object Object],Search, research and verify,[object Object]
Integration,[object Object],“Among-media”,[object Object],Shovelware,[object Object],Reproducing newspaper story as-is into newspaper,[object Object],Posting video from newscast onto the web,[object Object],“I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” ,[object Object],Jim Riley, Director of Operations, of TBO.com,[object Object],http://www.ojr.org/ojr/workplace/1017858030.php,[object Object]
Integration,[object Object],“Within-media”,[object Object],Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera,[object Object],Long form narrative meets digital story telling,[object Object],Fully integrated into the story assignment process,[object Object],Ability for more in-depth coverage,[object Object],Better interviews,[object Object],Greater consciousness of photos,[object Object],Selected use of video,[object Object],Fairness & accuracy still reign,[object Object]
Jour 3340   March 9 2010   Convergence
The Interactive Audience,[object Object],Now:,[object Object],Individual, personalized, direct,[object Object],Email addresses for reporters,[object Object],Tracking readers: Story by story,[object Object],Top Down,[object Object],Editors to,[object Object],Readers,[object Object],Readers in ,[object Object],Control,[object Object],Audience ,[object Object],Participation,[object Object]
Participatory journalism - “We Media”,[object Object],http://www.hypergene.net/wemedia/weblog.php?id=P36,[object Object]
Jour 3340   March 9 2010   Convergence
Importance of Interaction & Involvement,[object Object],Two key factors,[object Object],Shift in flow of mass communications from one-way to multi-directional flow.,[object Object],Impacting how news is defined, the way it’s presented and how journalists do their jobs,[object Object],What people learn from the news,[object Object],[object Object]
Readers making mental connections to stories
“Participating” in the news,[object Object]
Traditional v. Digital Storytelling,[object Object],Digital Media,[object Object],Immediacy,[object Object],‘Non-linear’ presentations,[object Object],Richness in words, pictures and sounds,[object Object],Shorter ‘segments’,[object Object],Traditional,[object Object],Focus on text,[object Object],Photos,[object Object],Periodic updating,[object Object],One-dimensional,[object Object],Long-form narrative,[object Object]
The Five ‘I’s,[object Object],Interactivity,[object Object],Involvement,[object Object],Immediacy,[object Object],Integration ,[object Object],In-depth,[object Object]
Interaction & Involvement,[object Object],Traditional,[object Object],One-way flow,[object Object],Inform, educate and entertain,[object Object],Editor/Reporter/,[object Object],Producer driven,[object Object],The ‘old’ wire services,[object Object],Digital Media,[object Object],Multidirectional,[object Object],Inform, educate, entertain & ENGAGE,[object Object],Editor, reporter, producer & reader/view,[object Object],Online, TV news,[object Object]
Interaction/Involvement Continuum,[object Object],The greater the interaction and involvement, the higher the learning,[object Object],Low,[object Object],High,[object Object],Text,[object Object],Online ,[object Object],Discussion Lurker,[object Object],Online,[object Object],Discussions,[object Object],Interactive:,[object Object],[object Object]
 fact box
 Slideshow
 mapInteractive ,[object Object],Game,[object Object],Quiz,[object Object],Reporter,[object Object],Email,[object Object],Static Graphic:,[object Object],Photo,[object Object],Text Box,[object Object],Link,[object Object],Interactive,[object Object],Flash ,[object Object],Content,[object Object]
Strategic Interactivity,[object Object],The Washington Post – Rob Curley,[object Object],Loudoun County Extra,[object Object],http://loudounextra.washingtonpost.com/,[object Object],“Hyperlocal”:,[object Object],Local news driven by Interaction and Interactivity,[object Object],News,[object Object],Blogs,[object Object],Webcams,[object Object],Extensive local listings,[object Object],Businesses, schools, churches, high school sports, calendar,[object Object]
Your thoughts,[object Object],Is more interaction and interactivity good? Why?,[object Object],Do you learn more reading online, offline or watching the news?,[object Object],What tool most enhances your reading? How?,[object Object]
Making Interactivity Work,[object Object],Enhances user experience,[object Object],Increases readers/viewers understanding of story,[object Object],Extends media’s reach into the community,[object Object],Expands access and content depth,[object Object],Generates more timely, relevant content,[object Object]
Types of Multimedia Content,[object Object],Static content (the material just sits there, there is no movement) ,[object Object],Stories can be designed to be passive (once the user has clicked to the page they can sit back, there is no action to take) ,[object Object],Active (the content is designed so that the user must engage with it in order to fully experience the full set through selection of options or clicking to see the next portion.),[object Object]
Types of Multimedia Content,[object Object],Static / passive content describes HTML coded, there is no motion and what you see is all you get.,[object Object],Dynamic content (the material moves.),[object Object],Dynamic / active content is the type that is typically crafted using Flash. There is motion and choice. ,[object Object]
Your job as reporter, editor,[object Object],You’ve got more tools to use,[object Object],Which ones do you use?,[object Object],How do you determine when to use certain elements?,[object Object],Why do you chose?,[object Object],What resources to you have available to you?,[object Object],All of this: On deadline!!!,[object Object]
Story Boarding,[object Object],It’s all about nonlinear!!!,[object Object],Divide the story into its logical, nonlinear parts, such as:,[object Object],A lead or nut paragraph, essentially addressing why this story is important,[object Object],Profiles of the main person or people in the story,[object Object],The event or situation,[object Object],Any process or how something works,[object Object],The history of the event or situation,[object Object],Other related issues raised by the story,[object Object]
Multimedia Storytelling – 5 steps,[object Object],Find a story,[object Object],Make a Storyboard,[object Object],Define the elements,[object Object],Identify the media,[object Object],Storyboard the concept,[object Object]
Story boarding,[object Object],Change the way you think:,[object Object],Avoid “First Part”, “Second Part”, etc.,[object Object],Divide the contents of story into media elements,[object Object],Video,[object Object],Still photos,[object Object],Audio,[object Object],Graphics,[object Object],Text,[object Object]
Storyboarding,[object Object],Determine which pieces of story work best with video,[object Object],What a great way to see, hear, watch, depict action,[object Object],Decide which still photos you want,[object Object],Creates moods, punctuates your text, adds context, richness,[object Object],Which audio? And will still photos work with it?,[object Object],Bad audio detracts from the story, the audio and the entire package,[object Object],What about graphics,[object Object],Animated graphics help show how things work,[object Object],Go where no cameras can go: e.g. showing how things work, like cells or space,[object Object]
Story boarding,[object Object],Using maps,[object Object],Google, government, satellite imaging,[object Object],Showing neighborhoods, patterns of crime,[object Object],Text,[object Object],“Chunking stories”. Q&A. First-person. Investigative. ,[object Object],Complementary media, not redundant,[object Object],Match each element.,[object Object],Interactivity means reader involvement,[object Object]

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Jour 3340 March 9 2010 Convergence