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1. Visual Research
The Bedford Difference
Your Research Department
We will transform your Media data into Revenue!
Bedford Research helps media decision makers make sense of their
ratings and qualitative data for management, programming, promotion, and
sales.
We are experts at transforming large databases of data (such as Nielsen,
Comscore, Arbitron, Qualitative Data, etc.) into meaningful visual reports.
We will mold and integrate your data into easily digestible formats that are
clear, easy to understand and enable you to instantly make better and more
informed decisions.
Think of us as your in-house Research Department.
Services
Data Analysis
Creation of Dynamic $ales Sheets and $ales Presentations
Online Survey Management (Questionnaire Design,
Hosting & Reporting)
Enjoy the many benefits of an outsourced Research Director, with more experience, less expense, faster turnaround,
and no employee turnover or training. The following pages show some samples of our work.
Contact us today to see how we can help you.
Marcella Nelson marcella@bedford-research.com 404-242-2926
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
2. Visual Research
The Bedford Difference
Visual Analysis Better Decision Making
We are Bedford Research, experts at Visual Analysis – which is the process of transforming large databases of data into
meaningful visual reports.
We mold and integrate your data into easily digestible formats that are clear, easy to understand and will enable you to
instantly make better and more informed decisions.
Transform Linear Data into Multi-
Dimensional Views
Static linear reports such as pie and line graphs display data in only
one or two dimensions and cannot show relationships with data in
other reports. We can combine data from a single or multiple sources
into one dynamic multidimensional perspective that can demonstrate
high-level overviews as well as the lowest levels of detail.
Whether you need to analyze syndicated data or website analytics or
sales/revenue or geographic data, we can provide the data in a format
that will provide invaluable insight at-a-glance.
Benefits
Bedford Research can help you to:
Easily recognize patterns
Make better decisions: make more-informed, more-confident decisions faster
Identify and solve business problems
Increase the overall competitiveness of your company
Increase the ROI of your data management
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
3. Visual Research
The Bedford Difference
Creative Media Analysis – Audience composition of internet visitors
ca r to o n n e tw o r k.co m D is n e y C h a n n e l. c o m n ic k . c o m D is n e y X D
d o m a in d o m a in d o m a in C hannel
K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S
U n iq u e Au d ie n c e ( 0 0 0 ) 3 ,9 9 7 U n iq u e Au d ie n c e ( 0 0 0 ) 2 ,3 8 3 U n iq u e Au d ie n c e ( 0 0 0 ) 5 ,7 7 7 U n iq u e Au d ie n c e ( 0 0 0 ) 1 ,2 9 2
P a g e V ie w s ( 0 0 0 ) 1 0 4 ,7 8 8 P a g e V ie w s ( 0 0 0 ) 4 7 ,7 2 4 P a g e V ie w s ( 0 0 0 ) 1 2 2 ,3 1 3 P a g e V ie w s ( 0 0 0 ) 1 0 ,2 9 5
T im e p e r P e r s o n ( m in ) 37 T im e p e r P e r s o n ( m in ) 19 T im e p e r P e r s o n ( m in ) 18 T im e p e r P e r s o n ( m in ) 10
G E N D E R (% ) G E N D E R (% ) G E N D E R (% ) G E N D E R (% )
5 2 .9 4 7 .1 3 0 .3 6 9 .8 4 2 .1 5 7 .9 4 6 .1 5 3 .9
A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E
C N .co m D C .co m N ick.co m D i sn e y X D
6 1 .4
5 7 .5 6 6 .8 5 7 .2
4 2 .5 4 2 .8
3 8 .6
3 5 .6
3 3 .5
2 9 .2 3 0 .6 3 3 .3
2 4 .7 2 8 .0
2 7 .0
2 0 .0
9 .5
9 .1 7 .3
6 .3
K2 - 11 K2 - 17 K6 - 11 K12 - 17 A18+ K2 - 11 K2 - 17 K6 - 11 K12 - 17 A18+ K2 - 11 K2 - 17 K6 - 11K12 - 17 A18+ K 2 - 11 K 2 - 17 K 6 - 11 K 12 - 17 A18+
M ALE - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E
C N .co m D C .co m N ick.co m D i sn e y X D
2 7 .3 1 8 .7 2 3 .6 2 3 .5
2 5 .7 2 2 .6
2 0 .5
2 1 .4 1 8 .5
1 8 .1 1 5 .3 1 5 .5
1 1 .6
1 0 .2
8 .7 1 1 .2
5 .9
3 .2 3 .0
1 .4
B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+
B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ B 2 - 1 1 B 2 - 1 7 B 6 - 1 1B 1 2 - 1 7 M 1 8 + B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+
C o p y r ig h t 2 0 1 0 N e t R a t in g s I n c . D a t a m a y a d d u p t o m o re t h a n 1 0 0 % d u e t o ro u n d in g .
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
4. Visual Research
The Bedford Difference
Dynamic Media Analysis – Radio listener qualitative data
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
5. Visual Research
The Bedford Difference
Creative Media Analysis – Analyze global internet reach
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
6. Visual Research
The Bedford Difference
Creative Data Analysis – Analyze sales data
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
7. Visual Research
The Bedford Difference
Informative Media Analysis – Analyze radio data
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
8. Visual Research
The Bedford Difference
Identify Opportunity & Threats Instantly – Analyze web analytic data
Our Visual Analysis Solution helps clients identify and understand relationships that would be otherwise difficult to see with large
volumes of linear data.
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
9. Visual Research
The Bedford Difference
Insightful Media Analysis – Analyze radio (in-car listening) data
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
10. Visual Research
The Bedford Difference
Dynamic Dashboards
Evaluate your data easily with a dashboard. A dashboard condenses your key metrics into a dynamic bird’s eye view. Use it to easily
get regular updates on the state of your business at a glance.
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
11. Visual Research
The Bedford Difference
Insightful Survey Analysis – Create/Deploy/Analyze Online Surveys
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
12. Visual Research
The Bedford Difference
About Us
My name is Marcella Nelson and I am a Freelance Researcher with over 20 years experience in the
field of media research.
I have held Research Director positions within Viacom-owned KNX-AM and KFWB-AM radio stations in
Los Angeles and have served on the board of the MRC – Media Research Club of Los Angeles.
Additionally, I have held senior research posts at Nielsen Online, Turner Broadcasting, Forbes
Magazine, Entrepreneur Magazine and DMB&B advertising agency.
I have hands on experience with managing large volumes of media, sales, web analytics and marketing
data, working with a variety of environments including advertising agency, magazine, newspaper,
television, cable, radio, online research, medical education, & expos/conventions.
“With the current climate of reduced staffs and efficiencies it
is even more important to make your data tell a story – a story
that will improve your competitiveness and maximize your
data ROI.”
Marcella Nelson, Managing Director, Bedford Research
Email: marcella@bedford-research.com
Office: 404.242.2926
Marcella holds a B.A. in Marketing from Pace University in New York and has served as a
Board Member of the Media Research Council of Los Angeles.
Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
