Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013

Google+, Google Glass, and Google Now
Rob Garner, Chief Strategy Officer, Advice Interactive Group
October 22, 2013

© Advice Interactive Group, 2013. All rights reserved.

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Introduction

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Longtime member of WebmasterWorld, and
speaker at Pubcon
VP of SEMPO International
Founder and past president of the Dallas/Ft
Worth Search Engine Marketing Association
Chief Strategy Officer at Advice Interactive
Working in online marketing for 18 years
Focus on digital marketing strategy, paid
media, SEO, social, content, web
development strategy
Previously worked for Omnicom, iTraffic,
Agency.com, iCrossing, Hearst


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SEARCH & SOCIAL–
The Definitive Guide to Real-Time Content
Marketing
• Covers interdependent
search and social concepts
• Social signals on search
• Interview with Brett Tabke
and many others
• 406 pages
• Stop by the Advice
Interactive / Local Site
Submit booth to get one of
75 free copies


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Today
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About Advice Interactive Group
Google+
Google Glass
Google Now


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01 About Advice Interactive Group


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ABOUT ADVICE INTERACTIVE

No idea what content you plan to
showcase here…

FOUNDED IN 2009
HEADQUARTERED IN DALLAS
INDEPENDENT
2012 & 2013 INC 500 FASTEST
GROWING COMPANIES LIST
STRATEGY, SEO, SOCIAL, WEB DEV,
SOCIAL, PAID MEDIA, CONTENT


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02 Google+


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Google+ is the “Social Spine” of Google
User Experience


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G+ integrating heavily in Google New and
Real-time placements


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G+ Integrating Heavily in Google New and
Real-Time Placements


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G+ Embedded a Post
Use your own high traffic sites to
increase engagement on your G+
account


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G+ Using Your Face in Ads


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Some G+ Users are Protesting


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Are +1’s a Factor in NonPersonalized Search or Not?


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Moz – Yes, +1’s a Top Factor


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…but a Recent Stone Temple
Test by Eric Enge Says, “No”

Are both of these
experts saying, “no” –
not sure what the but
is for…

Source: http://www.stonetemple.com/measuringgoogle-plus-impact-on-search-rankings/


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Matt Cutts says, “No”

Source: http://searchenginewatch.com/article/2290337/MattCutts-Google-1s-Dont-Lead-to-Higher-Ranking


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Not Disputed…. +1s Contribute
to Higher Visibility Within Your
Google Plus Network


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03 Google Glass


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Google.com/MyGlass


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04 Google Now


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Google Now and G+
• Google Now is an intelligent layer
that coordinates multiple services
into contextually useful
information
• Shows up as “cards”
• It is the intelligence engine for
Google Glass


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Samples of Various Google
Now Cards
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TV listings
Currency
Public Transit
Nearby Attractions
Place Info
Public Alerts
Stocks
Flight Status


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Hotel Info
Events
Restaurant Reservations
Weather
Breaking News
Appointments
Birthdays

Source and image: SEL, Danny Sullivan

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Google Now Email Schemas
• Emails should be marked up and
formatted properly to be included in
Google Now, and Google Glass
• Current schemas supported:
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Event information
Flight reservations
Hotel reservations
Restaurant reservations

Source: https://developers.google.com/gmail/actions/google-now


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Expect to See Many Different G+
Tie-ins to Glassware…


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Sharing Glass Images in G+ is a Snap


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Also a Cinch in Facebook


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Real-Time Content Marketing


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What Is It Like to Go Everywhere With
Glass, and How Do People React?


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Common Reactions
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Delight
Curiosity
Fear
Uncertainty
Bewilderment
Overwhelming excitement
Shock
Awe


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Everyone at my
table was
wondering – what
is that thing on
your head?


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Oh my god! You just
took my picture…
with your mind!


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High-Level Impact of Glass
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Google Glass and similar type
hardware is the “new screen,” in
addition to the iPad, mobile, desktop,
etc.
Marketers will have to optimize for
Google Now – meaning context and
proximity, among many other new
factors
Get your local house in order
Start determining your company’s
unique value proposition for Glass
Create your app
Glass is bigger than just email and pics
– it represents the coming
digitalization of the physical world,
with search and social at the core


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THANK YOU
GPLUS.TO/ROBGARNER
@ROBGARNER
FB.COM/GARNER


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Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013

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Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013

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