1. 3 Ways to Grow
Your Business Using
LinkedIn

2. Why Should You be on LinkedIn
•LinkedIn has 135,000,000 users (as of Nov 2011), up
from about 85 million in late 2010
•LinkedIn membership includes executives from every
company listed on the Fortune 500
•90% of LinkedIn users think the site is useful:
-“It helps me to connect to individuals in
my industry as possible clients”
-“It is more professional than Facebook”
-“It allows me to hire people that I
wouldn’t regularly meet”

3. How You Can Use LinkedIn To Grow Your Business:
Company Profile
• Allows you provide a detailed overview of your
company and links employee LinkedIn profiles
and tells your company story
- On the overview tab you can share news and
updates about your company. This is the
landing page for any LinkedIn visitors that
view your company, make sure to keep it up
to date; this is their first impression of your
company
- All updates are seen by your followers in
their newsfeed

4. How You Can Use LinkedIn To Grow Your Business:
Company Profile

5. How You Can Use LinkedIn To Grow Your Business:
Company Profile
• Post jobs under the career section.
- Your job post appears in search results
and on Twitter, increasing your visibility
across the web
- LinkedIn beats the major job boards 3 to
1 on applicant quality
- Proprietary matching technology
identifies the best candidates for your job
in real-time
*Requires paid subscription

6. How You Can Use LinkedIn To Grow Your Business:
Company Profile
• Products/Services: This section allows you
to provide details on what your business
does and include highlights of your
products/services. You can also get
recommendations from LinkedIn members
for this section to help build even more
credibility for your company

7. How You Can Use LinkedIn To Grow Your Business:
Company Profile

8. How You Can Use LinkedIn To Grow Your Business:
Company Profile

9. How You Can Use LinkedIn To Grow Your Business:
Company Profile

10. How You Can Use LinkedIn To Grow Your Business:
Company Profile
• Once your company page is updated, begin
sharing news and updates.
- Press Releases
- Company News
- New products/services
- Company/employee recognition
• Don’t forget to also ask for
recommendations!!

11. How You Can Use LinkedIn To Grow Your Business:
Groups
• Allows people within similar
industries, interests, etc., to share
discussions and updates
- Have discussions and provide
feedback for common topics
- Share jobs within your company
or your industry
- Answer questions that may have
been started or comment on
discussions that have been started
by others
- This helps to show your expertise
- No sales pitch, this is about
building credibility of your
expertise and helping others

12. How You Can Use LinkedIn To Grow Your Business:
Groups
• Finding the right groups:
- Use the search in the Groups section
to find groups you might be interested
in:

13. How You Can Use LinkedIn To Grow Your Business:
Groups
• What to look for when finding the
right groups:

14. How You Can Use LinkedIn To Grow Your Business:
Groups
Once you join groups, begin engaging!
- Post questions
- What are common issues or
situations you are running into- you
aren’t the only one
- Post articles and blogs that would
be of interest to group members
- Share the blogs, articles, etc., of the
content you are already reviewing
daily
- If it is of interest to you or you learn
something from it, so will others

15. How You Can Use LinkedIn To Grow Your Business:
Answers

16. How You Can Use LinkedIn To Grow Your Business:
Answers
• Why should you use Answers?
- This helps build your credibility.
- We all talk about how we are experts in
our field, but LinkedIn Answers lets you
show it.
- Your name appears with your answer,
allowing the reader to click back to your
profile where they can see more about you
and your experience.
- There are many questions and answers
posted daily.
- LinkedIn Answers are a resource for you
to ask questions or gain insights on
common questions, topics, issues, etc.,
you may be having.

17. How You Can Use LinkedIn To Grow Your Business:
Answers

18. Thank you!!
Questions??
Becky Weiand
Rebecca.Weiand@InceptResults.com
330-994-1335
@Becky_Incept
http://www.linkedin.com/in/beckyweiand