According to readership statistics for Rolling Stone magazine: men make up 60% of readers compared to 40% women, with most readers being between the ages of 18-34; the magazine has a total circulation of over 1.4 million, of which over 1.3 million are paid subscriptions, showing it appeals to a wide audience and has loyal readers; the magazine targets multiple demographics including whites at 75% of readers as well as blacks, Asians, and Hispanics.

1. Men 60% Age Range
Women 40% Age 18 to 24 27%
Age 25 to 34 27%
Marital Status Age 35 to 44 20%
Single 50% Age 45 to 54 14%
Married 35% Age 55+ 13%
Any Children 41% Average Age 33.5
Race
White 75%
Black 12%
Asian 2%
Spanish/Hispanic Origin 17%
Other 11%
Total Circulation 1,467,739
Subscriptions 1,374,094
Single Copy Price $4.99
From these stats we can see that more men buy ‘Rolling
Stone’ magazine than woman, even though woman are
still a big market with 40% of the purchases. The age
range they aim at is 18+ which most the market is 18-34.
It does also appeal to the older audience as well, so
maybe it is the content inside which interests this age
audience. The average age is 33.5 which shows that it is
adults which mainly buy this magazine. The race that this
magazine appeals to most is the white race with 75%, as
it is an American magazine this is what you’d expect. But
also many other races participate in this aswell.
The total circulation of the magazine is 1,467,739 which
is a massive amount, this shows that it is a very wide
spread magazine and appeals to many different people.
The total number of subscriptions is 1,374,094 which
shows that the magazine must be of very good quality if
that many people are subscribed to it every month so
they don’t miss an issue. The single copy price is $4.99 so
they must think themselves that their magazine is worth
this amount, much more than general magazines that
are priced at only around $2.99.