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7+ 1 MARK ETING TOO LS FOR CHẢ LỤI QUÁN UNTIL THE END OF  20TH APRIL, 2011
CAPITAL
BUDGET CURRENCY: VND
BUDGET CURRENCY: VND
1. ATTACK FACEBOOK’S WORLD
WHY? 5 0 0… Million users 7 0 Billion minutes per month are spent on Facebook
Get found  Create community Promote  Chả Lụi  GOAL Connect customers CONFIRM THE 1 ST  POSITION
HOW? News Notes Customers’ feedbacks Event introduction
? 2. LET’S TWEET
WHY? 175… Million users 9 Million tweets per day over the world  All over the world…
WHY? Message in 140 or fewer letters…  …  very simple and quick distribution
WHY? …  very simple and quick distribution  Twitter On The Go …  via mobile
Get found  Create community Promote  Chả Lụi  GOAL Connect customers CONFIRM THE 1 ST  POSITION
1. Joining food topic groups  2. Share expertise  3. Set up Twitter feed  4. Always stay in touch with people  5. Free coupons, discount for Twitter users  6. Receive customers’ feedbacks
3. PROFFESSIONAL 2in1
Thousands of extensions Simple blogging or website Open Source Free  Easy to update WHY?
Get found  Create community Promote  Chả Lụi  Cheap website GOAL Connect customers CONFIRM THE 1 ST  POSITION
7. Update theme for WP in special occasion 1. Introduce WP on available FB, Twitter 2. Create Chả Lụi community  3. Share expertise  4. Always stay in touch with people  5. Free coupons, discount for WP users  6. Receive customers’ feedbacks
4. ADWORDS WITH GOOGLE
WHY?
GOAL Get found  Create community Promote  Chả Lụi  GOAL Connect customers CONFIRM THE 1 ST  POSITION
GOAL
5. BRING CHẢ LỤI TO WIKIPEDIA
INFORMATIONS ON WIKIPEDIA VIỆT NAM NO   CHẢ LỤI
 
HOW?
Zingme 6. VIETNAMESE SOCIAL NETWORK
Zingme VIETNAMES SOCIAL NETWORK  WHY
Zingme WHY …  VERY FAMILIAR TO FACEBOOK
WHY Zingme BETWEEN FAMOUS PEOPLE & FANS  CONNECTION
GOOD PR OF WHY Zingme CONNECT… ZINGMP3, ZINGMOVIE, ZINGPHOTO
Zingme Get found  Create community Promote  Chả Lụi  GOAL Connect customers CONFIRM THE 1 ST  POSITION
Zingme 7. Join in the community of popular people & fans HOW? 1. Joining food topic groups  2. Share expertise  3. Set up Zingme feed  4. Always stay in touch with people  5. Free coupons, discount for Zingme  users  6. Receive customers’ feedbacks
7. A PLACE FOR FRIEND
WHY B IG NETWORK M ULTIMEDIA F LEXIBLE IN CREATING BEAUTIFUL ENVIRONMENT E ASY TO KEEP IN TOUCH
Get found  Create community Promote  Chả Lụi  GOAL Connect customers CONFIRM THE 1 ST  POSITION
7. Update theme for Myspace in special occasion 1. Introduce Myspace on available FB, Twitter 2. Create Chả Lụi community  3. Share expertise  4. Always stay in touch with people  5. Free coupons, discount for WP users  6. Receive customers’ feedbacks
OPENING CEREMONY 8.
NAME Opening Ceremony DATE 20 th  April, 2011 EVENT BUDGET 10 Million VND NUMBER OF ATTENDEES 40 – 50 people
MESSAGE SERVE WITH ALL THE BEST WE GOT
GUESTS OBJECTIVE Welcome Serve WITH ALL THE BEST WE GOT, WITH ALL THE INFORMATION THEY NEED
BUDGET
MARKETING BUDGET
MARKETING BUDGET TOTAL MARKETING COST …  11,597,000 VND* * Not included risk budget

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Marketing Tools for Chả Lụi Restaurant