1. Educational Consequences of Media Development Dr Beata Godejord Department of Media and Information Technologies Faculty of Education and Social Sciences University of Zielona Gora, Poland Currently working with a project at Nesna University College

2. presents Getting Involved project University of Szczecin, Poland Semminar on Evaluation and Educational Change 20.04.2006 Per Arne Godejord, Nesna University College ,

3. Pedagogical Threats of Media, a course newly introduced to teacher education curriculum, University of Zielona Gora, Poland To develop awareness and build knowledge about negative influence of media on the development of individuals cognitive affective moral

4. 5th year master students of Media and Information Education RESEARCHERS REASEARCH ACTIVITIES REASEARCH FIELD www.wp.pl www.onet.pl www.interia.pl Chat rooms for teenagers Observation Taking “ field” notes Taking pictures of the screens Participating in the conversations

5. Chat room: Teenagers www.wp.pl I’m looking for a girl to have real sex, she can be plumb and she doesn’t need to be beautiful “ mostly naked and horny individuals”

6. REASEARCH OUTCOME (observed phenomena) Sexual orientation of the conversations Vulgar language Lack of moderators ’ supervision Links to pornographic websites Links to webcams streaming sexual activities of chat room users Asymmetrical character of communication relations

7. Chat room: Primary School www.interia.pl INTERIA.PL doesn’t take any responsibility for the content of this window

8. ZIELONOGÓRSKIE DNI PEDAGOGIKI MEDIÓW April 2007 prof. Z. Izdebski D EAN FACULTY OF EDUCATION AND SOCIAL SCIENCES Prof. W. Osmańska-Furmanek PRORE CTOR UNI VERSITY OF ZIELONA GORA

9. Kids’ Digital World Media: Opportunities and Challenges

10. How do media treat the issue of sex ?

11. Sex as powerful promotional tool for various commodities in the market

13. (Various dimensions of sexuality as lucrative object of entrepreneurship ) Abundance of sex saturated media products filling the “market of culture” (magazines, books, films, video games, computer games) Sex as commodity in media culture

14. “ Commodified sex is of major economic significance in the cultural capitalism of the twenty first century” Brian McNair, Streaptease Culture

15. In striptease culture teenage girls want to present themselves in the way they have learned from surrounding cultural codes

16. Identity formation based on sex-related values promoted by pop cultural products NARCISM HEDONISM

17. COMPUTER GAMES ( new “opium form the masses”)

20. Identity formation based on violence promoted by computer games DESENSITISATION EFFECT Interactive mode of participation (“learning by doing”) Rewarding aggressive behavior (reinforcement leading to instrumental conditioning)

21. CARTOONS ( fun for everyone ) Suicidal Squirrels Happy Tree Friends

22. Suicidal Squirrels " Suicidal Squirrels " is a premium cartoon brand that's fun and simply irresistible. You just have to love those sweet little Squirrels

23. Happy Tree Friends : Home The Happy Tree Friends are cute, cuddly animals whose daily adventures always end up going horribly wrong.

24. Qualities of cartoons Lack of realism Substantial dose of humor “ Empowering” social learning process Lowering the level of anxiety that inhibits aggressive behavior Increase of involvement

25. Cartoon-related media products

26. Media products base their negative influence on habituation results If the cartoons are watched on Internet, they, like computer games, can be replayed over and over again, and thus fix the images of what can be considered the “reality”

27. Hello, I’m MATROX, and I’m also 13

28. Social consequences of the development of digital media Mod ification of attitudes Modification of communication patterns Mod ification of values N ew challenges for education

29. Media have become “educational institution” on its own Highly influential as for socializing impact Highly competitive compared to school and family

30. Is school adequate to new cultural universum?

31. An example of “ school medium” An example of “ spare time medium”

32. Urgent need for media literacy Young media users Adult media users Teachers Parents Analysing Evaluating Creating messages In a wide variety of media modes, and forms Urgent need for implementing media education Developing media competences enabling successful functioning in media culture

33. Thank you for your attention