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Title Subtitle
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT : External Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT: Internal Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Problem ,[object Object],[object Object]
Research Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object]
Methodology (cont’d) ,[object Object],[object Object],[object Object]
Methodology (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors Influencing Buying Decision
Factors When Selecting a Store ,[object Object],[object Object],[object Object]
Overall Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Image
Purchase Intention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Promotional Tools
Placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Recommendations (cont’d) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Recommendations (cont’d)
Future Research Direction ,[object Object],[object Object],[object Object]
[object Object],[object Object]

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