This might be a a familiar tour through the small circles of hell we go through toward CMS readiness. Many of the gremlins and demons we encounter can be exorcized, destroyed or made our pets. Sprinkled with insights and examples, it's a manifesto on recognizing the challenges we'll face, and imagining a future we can build for a better author experience.

1. EmpathyForTheDevils
BETTER AUTHOR EXPERIENCES FOR CONTENT MANAGEMENT

3. Contentissome
seriouswizardsh*t.

4. THEREARESTILL
DEVILS&
DEMONS.

5. They’recongratulating
usforourhacks.

6. Data
DataAccess
BusinessLogic
Presentation

10. Thisisa
publishing
problem.

11. They’rejudgingthe
healthofaplatformby
thewhitepaper,
notthetalentpool.

13. SKYNETWILL
NEVERHAPPEN,
BECAUSEWE
HAVEI.T.
DEPARTMENTS.

14. Somedays,
justwakingupis
changemanagement.

16. THISIS
A
PEOPLE
PROBLEM.

17. Wewill
notsolve
itwith
more
knobs.

18. Theloudestoneinthe
front-enddesign
processwillnever
touchonedamnknobin
theCMS.

19. requestor
publisher
UI
Style&
Guidelines
Troubleshooting
Policies
Initial
Migration
Planning
Editorial
Curation
Product
Publish
CMS
Enter&Edit Render Stage,Review
&QA
Articles
Reports
Measure
Collections
Approvals
Insights
Pitch&
Request
Revision
SelectTemplate
Where’sthecommitment?

20. requestor
publisher
UI
Style&
Guidelines
Troubleshooting
Policies
Initial
Migration
Planning
Editorial
Curation
Product
Publish
CMS
Enter&Edit Render Stage,Review
&QA
Articles
Reports
Measure
Collections
Approvals
Insights
Pitch&
Request
Revision
SelectTemplate
Where’sthecommitment?

22. IT'SEASIERTO
DERAILTRAINS
THANTOMAKE
THEMRUNON
TIME.

23. Nobodyshouldremain
abstractabout
"contentfirst".

24. source: @karenmcgrane

26. Leadwith
thestuffany
wayyou
can.

27. Structured (titles, intro text, section headings)
Body content zones (numbered by the page table)
Microcopy, dynamic content & tiles
It’suptous
tobreakthe
design.

30. The
Future

31. Whatiftherewasan
authorexperiencethat
justdealtwiththe
editorialintent?

33. Whatifwehadinline
markup,collaboration
&versioncontrolfor
blobs?

35. Whatifwehad
wireframeeditmodes,
previewswithcontext&
simplerworkflowsfor
chunks?

42. Whatifwehadskilled
humanstodecidewhat
goesinachunk&
whatgoesinablob?

43. TeamChunk
Publish
CMS
Checkfor
Context
Stage,Review
&QA
TeamBlob
Measure
EditorCurates
Approvals
Insights
Pitch&
Request
Fixit!
SelectTemplate
Teamsorganizedforcontent
Reports

45. IT’SGOINGTO
TAKEANARMY
TOGETALLOF
THISCONTENT
OUT.

47. CONSIDER
YOURSELF
DEPUTIZED.

48. ThankYou
Q&A