V47 Bea Pacheco Product Mktg Plan

•Download as PPT, PDF•

2 likes•1,558 views

beapacheco

Health & Medicine Business

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 (Marketing Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning to the Primary Target Market Part 1: Steps 1 to 5

1.Safeguard primary target market (PTM) are families ,[object Object],[object Object],[object Object]

2a. Maslow’s Hierarchy of Needs I want to feel fresh all the time I want to be clean

2b. Safeguard PTM’s Needs, Wants, Expectations ,[object Object],[object Object],[object Object],[object Object]

3a. Safeguard has several competitors ,[object Object],[object Object],[object Object]

3b. Safeguard is high in price but comes relatively with high skin germ protection

3c. Competitive map showing Safeguard’s positioning Focus is on providing excellent quality and benefits to its market.

4. Safeguard maintains its strong position in a niche market ,[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Personal Hygiene market is growing continuously SOURCE: DATAMONITOR report on Personal Hygiene in the Philippines to 2013. http://www.marketresearch.com/product/display.asp?productid=2470435&xs=r ,[object Object],[object Object],[object Object]

5b. Health is Wealth SOURCE: http://business.inquirer.net/money/features/view/20100107-246055/Marketing-trends-to-watch-out-for-in-2010

5c. Safeguard is among the top brands purchased.

5d. Safeguard Market ,[object Object],[object Object],SOURCE: (1) http://www.scribd.com/doc/5892225/PG-2008-Annual-Report and (2) http://news.abs-cbn.com/business/01/19/10/pg-take-advantage-2010-recovery

The Marketing Mix Strategy Part 2: Steps 6 to 10

6a. Personal Care (Soap) Market in the Philippines

6b. Product Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Safeguard is priced 20% premium compared to its competitors Safeguard maintains its premium pricing strategy as it continues to dominate its target market. It now has 3-pid value packs to better reach its market.

8d. Green Cross Launch Commercial - 2005

8e. Comparison of Promotion strategy ,[object Object],[object Object],[object Object]

8f. Other Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Safeguard is widely distributed nationwide ,[object Object],[object Object],[object Object]

10. Safeguard is the market leader ,[object Object],[object Object]

What's hot

Strategy Management at IndiGo AirlinesPramey Zode

General motors Strategic MangementArif K.K

Gillette pptYinka Daramola

Heath ServicesCHANDRA PRAKASH SINHA

Gap Inc. in 2010Nafisa Afsana Taskia, CSCAᵀᴹ

Sample Marketing Plan: Special K BrandCheyenne McCray

Kellogg's Business ResearchDipanshu Singhal

Colgate-Palmolive Company: The Precision ToothbrushJYOTI CHADHA

Caterpillar inc. Case studySaideep Punna

BreadTalk - Expansion in Mainland ChinaPhuvadol Uewongtrakoon

Costco CaseJasmine Huang

EmiratesVivek dwivvedi

The Power of a Big Idea for your BrandBeloved Brands Inc.

Brand positioningOluwaseun Ajibade

Free marketing plan sample of a food manufacturer and distributor (branding i...www.marketingPlanMODE.com

EasyJet AnalysisTan Yi Liang

What's Your Brand's ReflectionDetavio Samuels

PaneraJeff Frechette

Kellogg's caseFiroj Md Shah

Marks and spencer Davis Parakal

What's hot (20)

Strategy Management at IndiGo Airlines

General motors Strategic Mangement

Gillette ppt

Heath Services

Gap Inc. in 2010

Sample Marketing Plan: Special K Brand

Kellogg's Business Research

Colgate-Palmolive Company: The Precision Toothbrush

Caterpillar inc. Case study

BreadTalk - Expansion in Mainland China

Costco Case

Emirates

The Power of a Big Idea for your Brand

Brand positioning

Free marketing plan sample of a food manufacturer and distributor (branding i...

EasyJet Analysis

What's Your Brand's Reflection

Panera

Kellogg's case

Marks and spencer

Viewers also liked

Marketing planCarla Azucena

Markma 10stepmarketingplan 12-0226kathleenmamaradlo

10 Step Marketing planSherwin Labrador

Safeguard - 10 Step Marketing Plan by Blazing Nathan Leeleenathan

marketing plan (Soap)satyanshu kumar

26 Product Launch Strategies Wise Words Consulting

Viewers also liked (6)

Marketing plan

Markma 10stepmarketingplan 12-0226

10 Step Marketing plan

Safeguard - 10 Step Marketing Plan by Blazing Nathan Lee

marketing plan (Soap)

26 Product Launch Strategies

Similar to V47 Bea Pacheco Product Mktg Plan

Safeguard ten steps marketing planjmmelo

10 step marketing plan (advertisement)A.G. Vega

10 step marketing plan - heeyeon kimHeeyeon Kim

Approach.docxVenu Goud

Dove babyAKSHIT JAIN

Qt presentationshafaqatAli888

Patanjali- The great Indian CompanyAshish Otwal Rajput

Marketing strategy of dettolTribhuvan University

10 Step Marketing Plan of Head & Shoulders brian garciabrgarcia

VEGAN COSMETICS.pptxNishantKumarMehta

V53 10 step marketing plan for rexona_draftKaye Olivar

V47 ch4 10 step marketing plan for ponds zarah adeazarahkatrina

Pitch Deck Essentialsmjdcgb

Pitch deck essentialsmjdcgb

10 step marketing plan ysa naguiysanagui

Revised v47 10 step marketing plan elaine buday 022310erbuday

Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila

Mentzer company limited juiceDr. Kumar Ashutosh

IMC Plan for BRAND’S®Vincs Kong

Markets - Basic Farm Management - LeadFarm ProjectSCDF-AN

Similar to V47 Bea Pacheco Product Mktg Plan (20)

Safeguard ten steps marketing plan

10 step marketing plan (advertisement)

10 step marketing plan - heeyeon kim

Approach.docx

Dove baby

Qt presentation

Patanjali- The great Indian Company

Marketing strategy of dettol

10 Step Marketing Plan of Head & Shoulders brian garcia

VEGAN COSMETICS.pptx

V53 10 step marketing plan for rexona_draft

V47 ch4 10 step marketing plan for ponds zarah adea

Pitch Deck Essentials

Pitch deck essentials

10 step marketing plan ysa nagui

Revised v47 10 step marketing plan elaine buday 022310

Consumer Trends driving FMCG Innovation in India.pptx

Mentzer company limited juice

IMC Plan for BRAND’S®

Markets - Basic Farm Management - LeadFarm Project

Recently uploaded

Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...aartirawatdelhi

💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...Taniya Sharma

Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...astropune

VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escortsaditipandeya

(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...parulsinha

Top Rated Bangalore Call Girls Mg Road ⟟ 9332606886 ⟟ Call Me For Genuine S...narwatsonia7

All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...Arohi Goyal

Call Girls Bangalore Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...Dipal Arora

The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...chandars293

Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...hotbabesbook

Call Girls Bareilly Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Call Girls Tirupati Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Call Girls Dehradun Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Call Girls Haridwar Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...tanya dube

Top Rated Bangalore Call Girls Richmond Circle ⟟ 9332606886 ⟟ Call Me For Ge...narwatsonia7

Call Girls Gwalior Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

Top Rated Hyderabad Call Girls Erragadda ⟟ 6297143586 ⟟ Call Me For Genuine ...chandars293

Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escortsvidya singh

Recently uploaded (20)

Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...

💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...

Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...

VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts

(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...

Top Rated Bangalore Call Girls Mg Road ⟟ 9332606886 ⟟ Call Me For Genuine S...

All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...

Call Girls Bangalore Just Call 9907093804 Top Class Call Girl Service Available

Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...

The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...

Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...

Call Girls Bareilly Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Tirupati Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Dehradun Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Haridwar Just Call 9907093804 Top Class Call Girl Service Available

Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...

Top Rated Bangalore Call Girls Richmond Circle ⟟ 9332606886 ⟟ Call Me For Ge...

Call Girls Gwalior Just Call 9907093804 Top Class Call Girl Service Available

Top Rated Hyderabad Call Girls Erragadda ⟟ 6297143586 ⟟ Call Me For Genuine ...

Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts

V47 Bea Pacheco Product Mktg Plan

1. 10 STEP Marketing Plan for SAFEGUARD Bea Pacheco February 2010

4. Positioning to the Primary Target Market Part 1: Steps 1 to 5

6. 2a. Maslow’s Hierarchy of Needs I want to feel fresh all the time I want to be clean

9. 3b. Safeguard is high in price but comes relatively with high skin germ protection

10. 3c. Competitive map showing Safeguard’s positioning Focus is on providing excellent quality and benefits to its market.

11.

12.

13. 5b. Health is Wealth SOURCE: http://business.inquirer.net/money/features/view/20100107-246055/Marketing-trends-to-watch-out-for-in-2010

14. 5c. Safeguard is among the top brands purchased.

15.

16. The Marketing Mix Strategy Part 2: Steps 6 to 10

17. 6a. Personal Care (Soap) Market in the Philippines

18.

19. 7. Safeguard is priced 20% premium compared to its competitors Safeguard maintains its premium pricing strategy as it continues to dominate its target market. It now has 3-pid value packs to better reach its market.

20. 8a. Safeguard Commercial - 90s

21. 8b. Safeguard Commercial

22. 8c. Safeguard Commercial - 2009

23. 8d. Green Cross Launch Commercial - 2005

24.

25.

26.

27.

28. SUMMARY

29.

30.

31. 10 STEP Marketing Plan for SAFEGUARD Bea Pacheco February 2010

V47 Bea Pacheco Product Mktg Plan

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (6)

Similar to V47 Bea Pacheco Product Mktg Plan

Similar to V47 Bea Pacheco Product Mktg Plan (20)

Recently uploaded

Recently uploaded (20)

V47 Bea Pacheco Product Mktg Plan