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The view from here.
 Web Presence Priorities 2013
As giants, our height gives us a unique
vantage point. As part of our planning for
2013, we stood around and looked as far
            as we could see.
We came up with what we call
giantisms, small amount of words that
have a large impact. These are some of
the things we are going to focus on this
  year and we wanted to share them
               with you.
CONTENT
Content isn’t king. Quality content is.
 Focus on quality over quantity to
demonstrate your authority online.
OPTIMIZATION
Optimize for search, sure, but don’t stop
   there. Optimize for consumption,
     conversation, connection and
              conversion.
CONSUMPTION
 How we consume content is changing.
 Think tablets and smartphones. Think
smaller articulation. Say more with less,
         say more with images.
PLAN TO GROW
An optimized content marketing plan is
a proven way to achieve ________(insert
 goal here - raise awareness, increase
leads, increase conversions, sell more.)
                 Ready?
CONNECTIONS
 In case you missed it: LinkedIn has
morphed from “That resume site” into
    “The B2B LeadGen Network”.
LISTENING
      In B2B, It’s not just about
leadgen. “Voice of the customer” has
   never been so readily available,
            embrace it.
DISCOVERY
 Can someone looking for your services
and expertise find you or your company
             on LinkedIn?
STAKE YOUR CLAIM
Claim your authorship. Demonstrate
   your authority and prove your
expertise. Build your web presence
with an optimized content strategy.
TO BE GREAT
Integrate: Tomorrow’s greatest brands
  are already driving loyalty through
 wholly integrated social organizations.
BROADEN YOUR REACH
Explore more social networks (for your
organization) because your customers
 might be spending time on Google+,
  Tumblr, Instagram, Pinterest and
             SlideShare.
USABILITY
 Can I find you and interact with your
content using any device? Consumers
use a variety of connected devices to
  access social media and the web.
ECONOMIZE
Do more with less. Analyze what you’re
 measuring to gain further insight and
        drive your strategy.
The View From Here

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The View From Here

  • 1. The view from here. Web Presence Priorities 2013
  • 2. As giants, our height gives us a unique vantage point. As part of our planning for 2013, we stood around and looked as far as we could see.
  • 3. We came up with what we call giantisms, small amount of words that have a large impact. These are some of the things we are going to focus on this year and we wanted to share them with you.
  • 4. CONTENT Content isn’t king. Quality content is. Focus on quality over quantity to demonstrate your authority online.
  • 5. OPTIMIZATION Optimize for search, sure, but don’t stop there. Optimize for consumption, conversation, connection and conversion.
  • 6. CONSUMPTION How we consume content is changing. Think tablets and smartphones. Think smaller articulation. Say more with less, say more with images.
  • 7. PLAN TO GROW An optimized content marketing plan is a proven way to achieve ________(insert goal here - raise awareness, increase leads, increase conversions, sell more.) Ready?
  • 8. CONNECTIONS In case you missed it: LinkedIn has morphed from “That resume site” into “The B2B LeadGen Network”.
  • 9. LISTENING In B2B, It’s not just about leadgen. “Voice of the customer” has never been so readily available, embrace it.
  • 10. DISCOVERY Can someone looking for your services and expertise find you or your company on LinkedIn?
  • 11. STAKE YOUR CLAIM Claim your authorship. Demonstrate your authority and prove your expertise. Build your web presence with an optimized content strategy.
  • 12. TO BE GREAT Integrate: Tomorrow’s greatest brands are already driving loyalty through wholly integrated social organizations.
  • 13. BROADEN YOUR REACH Explore more social networks (for your organization) because your customers might be spending time on Google+, Tumblr, Instagram, Pinterest and SlideShare.
  • 14. USABILITY Can I find you and interact with your content using any device? Consumers use a variety of connected devices to access social media and the web.
  • 15. ECONOMIZE Do more with less. Analyze what you’re measuring to gain further insight and drive your strategy.