A brief presentation on the tools WebMedley uses to manage social media and example ad campaigns.

1. How Do I Integrate Social Media In My Daily Life? Whether In House Agency or Outsourcing, How Does it Work?

3. You’ve learned What social media is and is not Major networks Why it’s important

4. Who is Bill? KY born and educated Taught English in Japan Companies Started & sold a small tech company WebMedley – purchased last year and growing – web design, hosting, advertising, and social media FanStream – sports-related iPhone application Teaching Technology & Speaking

6. Topics & Reasons to Use Customer Service Announcements & News Research Marketing & Promotions Sales Networking

7. Relax… Most people still have not caught on 80% of Twitter interaction is outside Twitter.com Outlook plug-ins Salesforce.com built it in One creator: Ten consumers

8. Initial Advice Don’t assume anything Deliver the messages you want in the medium they want it Secure your name/brand Set-up monitoring alerts Set-up a unified name for the company Full Profiles for key execs Clean up your database of contacts

12. What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects

13. Alerts & News Gist – http://www.gist.com Spokeo – http://www.spokeo.com Google Alerts – http://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights

19. Negative Comments Acknowledge quickly Refer to your site with facts Be human

20. Integration with Your Daily Life Carve out time in your schedule It really is easy

22. Develop a Strategy Goals Measurement – on and offline Take time to listen and observe – 1-2 months max.

23. Develop a Publishing Schedule Timeframe Who What Goal & How to Measure Prep time Automate & Add Reminders

24. Posting Tools Mobile apps Hootsuite Tweetdeck Bit.ly Keepass Google Analytics

26. Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt

27. Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers and newsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200

28. Example Campaign Metrics & Results Fans: 100  333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before

31. Timeframe What should I expect?

32. Pricing – Hard & Soft Software Services Advertising Risk Inaction

33. Social Media Newsletter Launch Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com