ASAPS - How do I integrate social media into my practice?
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2. You’ve learned… What Social Media Is And Is Not Major networks Why it’s important
3. Topics Examples of social media in use Brand registration/protection Facebook tips Twitter tips Monitoring Content generation Tools
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8. CoachCal.com & CFFC 1+ MM Twitter followers 140,000+ Facebook Fans #1 recruiting class in 2009 and 2010 First year coaching UK
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11. Maker’s Mark Ideas Experience & Community Call to Action Publishing Schedule
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14. In Every Example Web site traffic increased Search rankings increased Cost per interaction went down Positive, unsolicited comments
15. Registering Your Name Use a service to help Refine the major networks by hand You will need: Under fifteen characters for your name Multiple versions of your logo 15 and 25 word blurb An e-mail address that is monitored
16. What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects
17. Alerts & News Gisthttp://www.gist.com Spokeohttp://www.spokeo.com Google Alertshttp://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights
33. Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers andnewsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200
34. Example Campaign Metrics & Results Fans: 100 333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before
39. WebMedley Newsletter Invite Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com
Hinweis der Redaktion
Bill Dotson, bdotson@webmedley.com, 859-361-4464
SalesIncrease in Fans/Followers/SubscribersBrand Awareness & MentionsSearch engine improvementLeadsFaster turnaround on customer service