How to optimize LinkedIn for finding the right job. This presentation was given to students looking to improve their chances of finding the right job using LinkedIn.

1. Best Practices to Get Hired
Bill Dotson
WebMedley
bdotson@webmedley.com
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2. •WebMedley started business 9 years ago
•Digital marketing agency located in Lexington, KY
•We help our customers make money
•By bringing them new customers
•By promoting their brands in a consistent, professional manner
•Our growth has come from existing clients referring potential
clients
•WebMedley Works!
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4. Our footprint
Clients are coast-to-coast…and then some!
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5. I see a lot of resumes and online profiles
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6. Today
• Optimizing Your Profile
• Tips on Building Your Network combined
with…
• Appropriate Outreach (don’t spam)
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7. Know this before all else
WHAT DO YOU WANT?
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8. How do I set myself apart?
WHAT MAKES A GOOD PROFILE?
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9. The
Secret
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11. How do I grow the network the best way?
BUILDING YOUR NETWORK
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15. Don’t Be Afraid:
Many senior execs would love to
help students get started.
Only a few will have the courage to
contact senior execs.
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18. Get in the Habit:
Reach out to someone within 48
hours of meeting them with
something of value to them.
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20. Pay attention to these
OTHER SITES AND TIPS
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24. Next Steps
• Update your profile
• Get rid of any trace of something that would
make your grandmother blush
• Build your own website/blog
• Publish regularly in multiple mediums
• Schedule times to reach out to people
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