Mobile application developed by group and myself in my Product Managmenet class. Individual presentation for Business Communications course.

1. Prepped Chef Brian Dorne

3. Competitive landscape

5. Competitors

6. Search Recipes Serving Size Shopping List Healthy Substitutes Final Product Concept Selects a recipe and enters # of people Recipe Search Take to Store Ordering Pick up prepared ingredients

7. Market Potential 60 Million 25 Million

8. 100 quantitative survey results 7 In-depth interviews Research

9. Perceptual Map Focused on cooking process Portable Stationary Market Gap Focused on pre-cooking process

11. Sales Forecast Year 1projected sales = 6,896 Market penetration = 1.6%

12. Distribution

13. Promotional Strategy

14. Back to Cindy… i