Brody – Maddox Story Talk about how interruption marketing is no longer valid. Technology allows us to find exactly what we want, when we want it.
1. Connecting with Influencers (example: LinkedIn Group) Online connections foster offline conversations Connecting via social has more impact than e-mail/phone Participate in industry forums, groups * and blogs EVENTS GALORE! (ex: KCOC Networking Events) 2. Leads/Sales Opportunities (example: Twitter Advanced Search) Find and follow your targets * Customers are seeking peer recommendations via SM Pull out sales opportunities via Search ** & RSS (listening tools, RSS aggregators, filters) *** Social Sales Approach – Soft touch, not hard sell. Stay abreast of new sites that may become fishing holes 3. Customer Service & Reputation Monitoring (socialmention.com, search “Brody Dorland”) Intercept customer issues/complaints Your quick response could turn a frustrated customer into a brand advocate. A lack of response or poorly handled response could turn into a PR nightmare… 4. Learning / Educational Resources (Google Reader) On Twitter alone, you could literally be reading/learning 24-7 Follow industry thought leaders, key influencers Subscribe to industry and competitor blogs All departments can benefit
1. Creating Original Content Blogging – (ex: Garmin) It’s the living, breathing hub of your website/online presence A more candid arena for communicating directly with your customers Content promotion – (post it, shorten it, ping it) * Content Syndication via RSS (subscription via RSS and e-mail) Search engines love frequent, fresh content