Twitter 101 for Product Managers presentation delivered at ProductCamp Minnesota pcampmn

1. Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

2. AGENDA
Introduction to Twitter conceptually
Using Twitter for Product Management
Resources for more info
http://www.youtube.com/watch?v=ddO9idmax0o
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

3. INTRODUCTION TO TWITTER
What is it?
 Real time, 140 characters
What are your goals?
 Customer service, sales leads, competitive research, learning,
product ideas, brand building, reputation monitoring, promoting a
blog, building relationships, breaking news
 Focus!
How does it work?
 Friendly info booth, coffee bar or roundtable discussion
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

4. COMMON TERMS AND PHRASES
Do I Tweet or Twitter?
Are You on Twitter?
I’m Twittering that.
Did you Tweet that?
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

5. IT’S NOT NORMAL ENGLISH
Lingo
@username or @businessname
#hashtag – like a key word for searching, i.e. #toner
DM – direct (private) message
RT – Retweet – forward someone else’s message in
WOM fashion
Trending Topic
Why?
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

6. GETTING STARTED
Sign up for a free account
Twitter on its own makes little sense
Where do I start?
Making “friends” – followers & following
What do I do?
“Listen” – read
Search.Twitter.com, Find people
Wait… read… learn
Third party apps
Tweetdeck, Seesmic, Ubertwitter…
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

7. WHAT DO I “TALK” ABOUT?
What is important to me?
What is important to my followers
Stream of consciousness (to a degree)
Engage in dialog, ask questions (and reply)
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

8. APPLY THIS TO PRODUCT MANAGEMENT
What is important to me?
What is important to my followers
Engage in dialog, ask questions (and reply)
What are your goals?
 Customer service, sales leads, competitive research, VOM,
learning, product ideas, brand building, reputation monitoring,
promoting a blog, building relationships, breaking news, job
search
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

9. APPLY THIS TO PRODUCT MANAGEMENT
Meet Product Management thought leaders
Learn from others
Ask advice of the PM Community
Teach, offer opinions
Lists (groups of Twitter users)
Hashtag #prodmgmt, #prodmktg, #pcampmn
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

10. CAN YOU…
Use Twitter for meaningful discussion?
Only 140 characters
Can’t get into depth of a discussion
Can chat with experts
Makes thoughts very concise
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN

11. RESOURCES FOR MORE INFO
Google search on Twitter 101
http://business.twitter.com/twitter101
http://mashable.com/guidebook/twitter/
http://mashable.com/2009/06/24/twitter-brand-
best-practices/
http://www.slideshare.net/haewoon/what-is-twitter-
a-social-network-or-a-news-media-3922095
Barry Doctor, Product Marketing Manager, Katun Corp
barry.doctor@gmail.com On Twitter: @bdoctor #PCampMN