This document provides an overview of social media marketing strategies for small and medium-sized businesses (SMBs). It discusses using social networks like Facebook and Twitter to build networks of fans and followers by sharing relevant and interesting content. It recommends setting reasonable goals, being present on platforms where customers engage, and using content from email campaigns on social media. The document also provides tips for growing networks, engaging audiences, and measuring the impact of social media marketing efforts. Real-world examples are given of businesses that successfully utilized social media for marketing.
7. Apply New Tools To The Cycle
Suspect
Start with your passionate
customers and
interesting content
Fan Prospect
Social Media Email
Marketing Marketing
Customer
10. Social Media Marketing IsâŠ
Building your social network
of fans, followers, and connections,
using
Relevant and interesting content
that is shared, allowing you to
Reach and engage more people
and
Drive more business.
24. Dingo
Dingo had 330 Likes on
Facebook & 8,934 Email
subscribers
They wanted to get to
5,000 Likes & add more
email Subscribers
Dingo decided to launch
their own âGrouponâ
Campaign
26. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
27. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Dingo had its fans join
their email list through
the CTCT Facebook App
28. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Dingo had its fans join
their email list through
the CTCT Facebook App
Dingo kept their fans up
to date on their progress
29. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Dingo had its fans join
their email list through
the CTCT Facebook App
Dingo kept their fans up
to date on their progress
Dingoâs fans shared their
campaign through social
networks and on their
own Blogs
30. Dingo
Dingo now has 6,329 Likes and 14,140 Subscribers
It took them 3 days!
32. Dingo: The Important Results
Monthly Sales Grew 22%
New Customers Account for
45% of that Growth
85% of new customers have continued
to buy Dingo products
33. Glamour Nails
Galmour Nails is a nail salon and spa
located in Austin TX Say âI Love Domâ to get 20% of your
next manicure
Dom, the owner, just started with
social media marketing
Dom wanted to know which channel
is most effective Say âI Love Glamour Nailsâ to get
20% of your next manicure
Dom targeted his customers through
Facebook, Twitter & Email with
different messages
Dom used a low-tech way to find
some very valuable data Say âI Love Getting My Nails Doneâ to
get 20% of your next manicure
34. Glamour Nails
Your Customers Want Choices
Find Out Where They Are
Email
Facebook
Twitter
36. The Swinery
The Swinery is a butcher
shop in Seattle
They sent an email
newsletter to 3,765
subscribers
Received 816 opens
(22%)
But it was Viewed an
additional 485 times &
Liked by 181 readers
Represents a 60%
increase in reach