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Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum

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Business Development Institute
Business Development Institute

Presentation: Leveraging Social Media to connect with Todays Moms Presented by: Sharon Vinderine, Founder and CEO, Parent Tested Parent Approved Media Inc. Most consumers now expect a brand to have a presence – and respond – on social media; it has become the norm, and not responding or having a presence is considered pretty much unacceptable. This session will help outline how you can engage moms online and build an organic community of Brand Ambassadors. www.bdionline.com

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BDI Institute - NYC Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Mom Is A Social LEADER Twitter @ptpaSharon e-mail sharon@ptpamedia.com
The Stats Moms spend 260% more time on than average user Pinterest has 25 million users, 61% of which are moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com Over 23% of moms follow 10 or more brands on social media
In a survey of over 7000 moms by the Today Show: Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Across 22 different platforms, 82% of Moms Make Purchasing Decisions based on Peer Endorsements Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Twitter @ptpaSharon e-mail sharon@ptpamedia.com
90% of Moms use social media regularly! In with The NEW Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Mike Fogarty, Senior vice president at BabyCenter Twitter @ptpaSharon e-mail sharon@ptpamedia.com “ “ Social media has become so pervasive among moms, it’s now fundamental to the way today’s moms live their lives. Today’s mom is the most influential and social consumer you’ll meet
Which Social Media Platform? For Keeping current on breaking news, quick advice & following brands For updating friends & posting pictures Twitter @ptpaSharon e-mail sharon@ptpamedia.com For getting ideas and inspiration
Oh Yes We Did! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Don’t Underestimate Us! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Morton’s Makes Magic Twitter @ptpaSharon e-mail sharon@ptpamedia.com
You can’t buy this type of POSITIVE & ORGANIC Brand Awareness Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Reach out & Involve Moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com
What Does PTPA Mean to You? Twitter @ptpaSharon e-mail sharon@ptpamedia.com
Sharon Vinderine @ptpaSharon sharon@ptpamedia.com Twitter @ptpaSharon e-mail sharon@ptpamedia.com

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Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum

  • 1. BDI Institute - NYC Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 2. Mom Is A Social LEADER Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 3. The Stats Moms spend 260% more time on than average user Pinterest has 25 million users, 61% of which are moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com Over 23% of moms follow 10 or more brands on social media
  • 4. In a survey of over 7000 moms by the Today Show: Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 5. Across 22 different platforms, 82% of Moms Make Purchasing Decisions based on Peer Endorsements Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 6. Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 7. 90% of Moms use social media regularly! In with The NEW Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 8. Mike Fogarty, Senior vice president at BabyCenter Twitter @ptpaSharon e-mail sharon@ptpamedia.com “ “ Social media has become so pervasive among moms, it’s now fundamental to the way today’s moms live their lives. Today’s mom is the most influential and social consumer you’ll meet
  • 9. Which Social Media Platform? For Keeping current on breaking news, quick advice & following brands For updating friends & posting pictures Twitter @ptpaSharon e-mail sharon@ptpamedia.com For getting ideas and inspiration
  • 10. Oh Yes We Did! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 11. Don’t Underestimate Us! Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 12. Morton’s Makes Magic Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 13. You can’t buy this type of POSITIVE & ORGANIC Brand Awareness Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 14. Reach out & Involve Moms Twitter @ptpaSharon e-mail sharon@ptpamedia.com
  • 15. What Does PTPA Mean to You? Twitter @ptpaSharon e-mail sharon@ptpamedia.com