Mobile technologies will transform culture and commerce by becoming more useful and easy to use, leading to rapid adoption. QR codes and augmented reality are gaining utility but need further ease of use. Emerging technologies like location-based check-ins and the "internet of things" will blend the digital and physical worlds but must consider privacy. If these new mobile experiences offer greater utility, usability, and address privacy concerns, they can drive widespread transformation.

1. How Emerging Mobile Technologies
will Transform Culture and Commerce
John C. Havens
SVP Social Media, Porter Novelli

2. Where We
Are Now

4. Utility =
Adoption

5. QR Codes

10. Augmented
Reality

12. Utility +
Ease of Use =
Rapid Adoption

14. Results:
£26 million in revenue
A public relations and advertising value
equivalent of £1,950,000
Campaign achieved more positive
brand awareness and publicity for IBM
than the past five years put together

16. Checking In…
To Products

19. Checking In…
To People

21. “This is a way to
check in on a
Social Object.”
Robert Scoble,
SXSW 2010

22. Privacy

26. Virtual
Advertising
Rights
(VAR)

27. Virtual Advertising Rights (VAR)

28. Where We’re
Going

31. The Internet
of Things

34. Utility +
Ease of Use +
Privacy/Marketing
Awareness=

35. TRANSFORMATION

36. Thank You!

37. john.havens@porternovelli.com
@johnchavens