1. YouTube = Scale. Reach.
• Every minute 15 hours of
video are uploaded
• 10% of all Internet bandwidth
Hundreds of • 280 MM + unique users
millions • 180% y/y page view growth
videos viewed
• 4th largest website in the US
a day
Source: Internal statistics, ComScore ‟07 and „08, Hitwise ‟07.
Note: All figures global. Web property size defined in audience; y/y growth from December 06-07.
YouTube Confidential and Proprietary 1

2. Actions Taken as a Result of Watching Online
Health Videos
70% Visited a
website
60% Interacted with 69% Conducted
medical Online
professional Research
49% Forwarded a link 12% Made a
or told someone Purchase
about the video
17% Clicked on an
32% Commented on
Video 93% have taken
any action
online ad
Which of the following actions, if any, have you ever taken as a result of watching online health videos?
YouTube Confidential and Proprietary 2
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Source: “Online Health Videos: Realizing Opportunities with Emerging Media,” Online Testing Exchange, March 2008

3. You Tube and Search
You Tube was Ranked the #2 Search Site Behind Google and Beating out Yahoo
Source: ComScore October 2008 (http://www.comscore.com/press/release.asp?press=2476)
YouTube Confidential and Proprietary 3

4. Health Ranks #5 Among Searched Categories on You
Tube
YouTube Search Results
(Total)
YouTube Category Music 785,984,049
Sports 118,869,849
Movies 85,607,543
Automotive 50,820,159
Health 33,291,111
Shopping 30,120,371
Beauty & Personal Care 24,482,222
Food & Drink 24,058,283
News & Current Events 16,192,084
Travel 13,161,406
Science 13,103,077
Home & Garden 8,803,972
Source: YouTube Internal Data as of 8/6/08. YouTube search results triggered by user generated video tags. Estimates are based on total
inventory forecasted and not necessarily what media remains available for September 2008. US Only.
YouTube Confidential and Proprietary 4

5. YouTube is also a Community of People Looking for
Information on Healthcare Topics that Matter Most
What‟s On YouTube Today?
315,000 Videos about Health
122,000 Videos about Medicine
62,000 Videos about Surgery
113,000 Videos about Cancer
19,500 Videos about Diabetes
6,660 Videos on Heart Disease
4,770 Videos on Mental Illness
YouTube Confidential and Proprietary 5

6. 6

7. Videos to promote a better understanding of
health, from the Johnson & Johnson Family of
Companies. We embrace research and science -
bringing innovative ideas, products and services
to advance the health and well-being of people
throughout the world.
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8. REPUTATION
 The Johnson & Johnson “brand” – caring, socially
responsible
 Trusted source of health care information
ENGAGEMENT
 Comments
 Listening/Responding
 Learning
COMMUNITY
 Linking to other sites, including non-branded opco sites
 Subscribing to other related channels
 Videos embedded in external sites
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9. Homepage Statistics
 163,450 channel views
 1840 subscribers
Video Statistics
 Currently 250 videos uploaded
 1.51 Million views
 „Teenage Obesity and Weight Loss Treatments‟
most viewed and most discussed video, with over
296,000 plays and over 700 comments
 340 ratings, 4.5 out of 5
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10. CULTURAL
 Control of the message
 Two-way communication
LEGAL & REGULATORY
 Comment mediation
 Adverse Event reporting
 Environment – ads, comments, links, copyright, etc.
 Medical Advice/liability
 Fair Balance, product information
BUSINESS
 ROI?
 Resources
 Staff
 Commitment
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11. The content available from the Johnson & Johnson health
channel is for informational purposes only. The content is not
intended to be a substitute for professional medical advice,
diagnosis, or treatment. Always seek the advice of your
physician or other qualified health provider with any
questions you may have regarding a medical condition.
Reliance on any information provided herein is solely at your
own risk.
Neither Johnson & Johnson nor any of its operating companies
(Johnson & Johnson) are responsible for third-party materials
appearing on the Johnson & Johnson health channel, including
but not limited to linked third-party videos, linked third-party
sites, and third-party advertisements. J&J does not control or
endorse this third-party content and makes no representations
regarding its accuracy.
©Johnson & Johnson Services, Inc. 2008-2010
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12. Selected Comments
Katrina - Nature At Its Worst. Nursing At Its Best:
“wow.. I am in tears...
i am currently a nursing student. and this just makes me have
goosebumps..
to know that one day I am going to be a part of such a
wonderful organization and be able to help people like that,
and really make a different just touches my heart..
this is so wonderful..
thanks to every nurse out there...”
“Get the kleenex! It is hard to believe that we as nurses have
this positive influence on a daily basis; unfortunately, many
of us go through our shift unaware. This video is certainly a
glimmer of what nurses do yet, a great representation. It
really makes me feel proud to be who I am and to know that
what I do has such an impact. We need more commercials
like these for our profession as we face the nursing shortage
with an even stronger focus on the need for nursing
educators. Thanks JandJ!‟‟ 12

13. Selected Comments
Nursing – Patient Perspectives
“They just showed this to us in our Nursing 202, class,
and if this didn't touch you or remind you of why you
are going into nursing, then there is something wrong.
Thank you for this great video! „‟
“ love these JNJ videos. they play them in my intro to
nursing class and I try to hold back the tears. I changed
my major from pre-med to PT and never felt content
until I decided to do nursing. I can't wait until I get my
RN degree. I even have a JNJ Be a nurse brochure
hanging in my dorm‟‟
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14. Selected Comments
Ulcerative Colitis
“UC is such a challenge. Thanks for being a company that is
involved in helping us deal with it!‟‟
Caregivers
“Great video. Inspirational.”
Egg Donor Child
“This isa very nice video. Thanks for posting this. It's great
to see, just to learn about it.‟‟
“Thank you J&J Health for making this and to everyone who
watched it! ‟‟
-Allegra (Egg Donor Child)
Bipolar Disorder
THANK YOU SO MUCH FOR POSTING
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15. Thank You!
http://www.youtube.com/JNJhealth
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