The document summarizes Xylem's efforts to engage its 12,500 global employees in supporting the company's corporate social responsibility program called Xylem Watermark. It outlines the program's history and goals of providing clean water and sanitation solutions to over 1 million people. It discusses challenges engaging a global workforce and strategies used, including clear communication of the company's vision and values, involvement in decision-making, and highlighting employee contributions. Employees are encouraged to support the program through volunteering, donations, and representing the company as ambassadors.

1. Xylem Watermark:
Making Our Mark on the Global Water Crisis Through
Employee Engagement
JUNE 28, 2012

2. Inspiring a Global Workforce to Achieve
Corporate Social Responsibility Goals
Presentation Overview:
:
Company/Program History
Employee Engagement Goals
Challenges
Communication Tools
Looking Forward
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3. Xylem at a glance
• 12,500 employees
• Doing business in more than 150 countries
• Serving municipal water, wastewater, residential and commercial
building services and industrial markets
• A company focused on one of the world’s biggest issues - water
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4. Xylem Watermark is our corporate citizenship and social
investment program
Our mission is to provide and protect safe water
resources for communities in need
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5. 5
Innovation
Thought Leadership Nonprofit Partnerships
Program Focus Areas
Employee Engagement

6. Success to Date: Social Impact
Goal: Deliver clean water and sanitation solutions to 1m people between 2011- 2013
1500
School/community
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Water-related
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Disaster Risk
projects completed disaster relief efforts Reduction
More than More than More than
500Kbeneficiaries
300Kbeneficiaries
400Kbeneficiaries
To date, Watermark has
reached more than 1.2M
6 people in 17 countries
around the world

7. Xylem Employee Engagement
Communication Goals
Mission
As Xylem grows and evolves, we have the opportunity to unite the businesses around a
new powerful brand and use communications to help create a unified experience for all of
Xylem’s employees.
Multi-Year Engagement Goals
Our goal is for all of our employees to share these beliefs:
I understand Xylem.
I believe in Xylem.
I feel a part of Xylem and its success.
I share the same values as Xylem.
I am excited to work for Xylem.
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8. Employee Engagement Communication
Industry Best Practices
Industry trends/drivers
Senior managers should give employees a clear picture of the direction in which the company is
headed 1
Involvement in the company decision-making process 2
Alignment on and understanding of strategic objectives,
mission and vision 3
Employees who highly trust senior management say they would happily remain with the
company for the remainder of their career 4
Effective line manager communications is the most effective way to create a personal connection
between employees’ day-to-day jobs and company goals 5
1 HR Magazine 2011
2 Melcrum Research Report
3 HR Magazine 2012
4 Martiz Research Poll, April 2010
8 5 Communications Executive Council, The Overlooked Communications Ingredient, 2012 May

9. Xylem Employee Engagement Communications
Challenges/Opportunities
• New Company - Driving employee awareness, affiliation and support of the
new company brand, vision and values, and business objectives
• Global New Company - Refining/driving the messaging and mindset that
Xylem is one unified company
• Multiple Languages – Balancing the need to deliver timely information that
accommodates employees’ native languages, while also managing translation
timelines, complexity and costs
• Technological Capabilities – Ensuring all employees have access to company
news/announcements, i.e. non-wired employees
• Watermark - Driving deeper employee engagement with Xylem’s signature
citizenship program, Watermark
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10. What Are We Doing . . .
Xylem’s Employee Engagement Communications Strategy
• Create a strong understanding of Xylem, Multi-Year Engagement Goals
its strategy, businesses and brand, how it
creates value, and the good the company
does in the world
Our goal is for all of our
employees to share these beliefs:
• Inspire and equip employees to be
passionate ambassadors of the company I understand Xylem.
• Build a sense of community and
connectedness among employees, and
I believe in Xylem.
help them see how they contribute to the
company’s success I feel a part of Xylem and its
success.
• Establish and reinforce Xylem’s culture
and values as the foundation for
employees’ decisions, actions and
I share the same values as
behaviors Xylem.
I am excited to work for Xylem.
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11. Watermark Communication Strategy
Employee Engagement
• Heighten employee understanding of Xylem Watermark ‘s programs and
the work of that our non profit partners are doing.
• Re-energize Watermark’s Ambassador/Champions network.
• Increase employee involvement in and commitment to Xylem
Watermark programs (new and old).
• Launch a regionalized Watermark trip program with the goal of providing
more employees with a hands on experience.
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12. Watermark Communication Strategy
Communications Innovation
• Utilize social media channels to increase the reach of Watermark and its
non profit partners
• Leverage internal communication tools (Watermark web site, currents)
to educate and inform employees
• Re-visit traditional communication tools that have reach among “non
connected” employees
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13. Employee Engagement
Employees can support Xylem Watermark by…
Connecting with Xylem Watermark online
at XylemWatermark.com
Traveling abroad on a volunteer trip
with our nonprofit partners
Supporting our nonprofit partners
through Xylem’s matching gifts program
Volunteering in their local communities
on water-related projects
Representing their location
as a Xylem Watermark Ambassador
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14. Connecting with Watermark Online
XylemWatermark.com offers…
• Program news and updates
• Running Water blog
• Employee Resource Center,
including tools to plan local
Watermark activities
• Online donations for the
Xylem Watermark Matching
Gifts program
• Global volunteer trips
application
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15. Compelling, Shareable Content
Share our infographics on Facebook, and
Xylem will donate $1 to our nonprofit partners
Water For People and Mercy Corps.
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16. Questions?
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17. Thank you!
MichaelC.Fields@xyleminc.com
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