Presentation: Influencers as your Social Content Army: Creating and Distributing Content Across Social Channels Presented by: Jennifer Swartley, Head of Business Development, TapInfluence Explore how to effectively incorporate social content into your marketing strategies to increase consumer engagement and measure the ROI of your social content efforts. TapInfluence will take you through the Black Box Wine Case Study "Thinking Inside the Box" that showcases the activation of influencers to build awareness, help shift brand perception and cultivate long-lasting relationships with your customers. You'll see how one brand activated their social content army to deliver 3x the value of their content investment. www.bdionline.com

1. Your Social Content Army
!

2. WE’VE ALL BEEN INFLUENCED BY CONTENT

3. CONTENT IS COMING IN
A CONSTANT STREAM
5

4. THE AGE OF CONSTANT
CONNECTION
• 80% look at phone within 15
minutes of waking up
•
“The device is no longer “a phone,”
it’s become a personal extension of
being.”
Campbell Soup Company
4

5. WE WANT TO HEAR FROM SOMEONE WE TRUST
her son.

6. Compelling Content Cuts Through
on Every Platform

8. Brand's social hub
is "always on"
50 Bloggers, 60 Days
BLOGS, FACEBOOK,
TWITTER, INSTAGRAM,
PINTEREST
==

9. Reach
Views
Engagement
2.3M
73k
5k+
$246,361
TMV
348%
ROI

10. 56%
44%
31%
223%
(Google Analytics)
(Radian 6)
Increase in "share of voice" in June (this
is due to the number of mentions of BBX
in blog posts, etc).
Increase in positive mentions of Black
Box Wines

11. We have executed word of mouth programs in the past, but
what stood out for me was the quality of content created
that could be re-purposed in so many ways. The blogger
generated posts and photography were of superior quality
and also very fun and entertaining. Their topics ranged
from food pairing, to wine cocktail recipes, to entertaining
tips and blind wine taste tests. All were well received from
our consumers.
Jane Lee
Black Box Marketing Manager