SlideShare ist ein Scribd-Unternehmen logo
1 von 30
How New York Life is Driving Interaction, Engagement, and
             Relevance Via Social Media


                   Gregg Weiss, AVP Social Media
             @greggweiss | gregory.weiss@newyorklife.com
Stuff you know already…
Social Media has been around for a while.
What’s changed is the medium…
…and the expanded connections this new medium
                   enables.
Anyone has the power to share an opinion.
Anyone has the power to Everyone is sharing opinions.
Good luck, consumer.


   Pre-Social:
     1 to 1
Good luck, company.




The Age of Social: 1 to many
Power To The People




 Then: 1 to 1
      vs
Now: 1 to many
What does this mean for organizations
           such as yours?
An interesting question….




Social Media                         Life Insurance
Social Media @ NYL: Running it like a business
   Our focus to-date has been to grow our social media footprint and drive interaction with the brand to
                      best-position the “channel” as an integral part of the business.

  Strategic
  Programs
                  1) Corporate                           2) Agent                               3) Employee

   Key
 Audiences
                                   Customers, Prospects, Employees, Agents, Regulators, Media

                 Strategy & Campaigns: Unique programs to           Operations: Day-to-day management of social
                 support key timely company initiatives and             media properties, including content
   Broad Areas
     of Focus




                       objectives, including custom tab                         generation, posting,
                 development, advertising campaigns, cross-                monitoring/listening/research,
                     platform integration, organizational              engagement/servicing, and reporting
                                  evangelism

Key Internal                                         Corporate Internet
Partnerships             Agency, Corporate Communications, Compliance, Legal, Servicing, HR, Technology


                 Integrated programs that influence and drive key business priorities, including improved
  Desired
 Outcomes         brand perception/relevancy, improved customer service, incremental consumer insights,
                         incremental sales lead generation, incremental recruiting lead generation
Fan/Follower Growth
                                      Facebook Fans                                                                                                                                                                  Twitter Followers
18,000                                                                                                                                                             1,800
16,000                                                                                                                                                             1,600
14,000                                                                                                                                                             1,400
12,000                                       1,843%                                                                                                                1,200
10,000                                         YoY                                                                                                                 1,000
                                             growth                                                                                                                 800                                                                                4,752%
 8,000
                                                                                                                                                                    600
                                                                                                                                                                                                                                                         YoY
 6,000
                                                                                                                                                                                                                                                       growth
 4,000                                                                                                                                                              400
 2,000                                                                                                                                                              200
    0                                                                                                                                                                       0
                  25-Mar




                                                                                                                              25-Mar
                                                                                 25-Oct
                                             25-Jun




                                                                                          25-Nov


                                                                                                            25-Jan
                                                               25-Aug




                                                                                                   25-Dec
                           25-Apr




                                                      25-Jul




                                                                                                                                       25-Apr
         25-Feb




                                    25-May




                                                                        25-Sep




                                                                                                                     25-Feb




                                                                                  12,000
                                                                                                                                LinkedIn Followers
                                                                                  11,500
                                                                                  11,000
                                                                                  10,500                                                                                                                   19.7%
                                                                                  10,000                                                                                                                     YTD
                                                                                     9,500                                                                                                                 growth
                                                                                     9,000
                                                                                     8,500
                                                                                                                                                                                                            1-Apr
                                                                                                                                                                                                                    8-Apr
                                                                                                                                                                                                                            15-Apr
                                                                                                                                                                                                                                     22-Apr
                                                                                                                                                                                                                                              29-Apr
                                                                                                                                                                    4-Mar
                                                                                                                                                                                11-Mar
                                                                                                                                                                                         18-Mar
                                                                                                                                                                                                  25-Mar
                                                                                                   14-Jan
                                                                                                            21-Jan
                                                                                                                     28-Jan
                                                                                                                               4-Feb
                                                                                                                                        11-Feb
                                                                                                                                                 18-Feb
                                                                                                                                                          25-Feb




                                                                                                                                                                                                                                                                14
Gregg Weiss, New York Life Presentation - BDI 4/14/11 Financial Services Social Communications Leadership Forum
Some of our recent campaigns…
Big East Live Tweeting (3/10)




                                17
Halloween Safety Tips (10/10)
Thanksgiving Food-Off (11/10)
New York Life Protection Index (12/10-1/11)
Romance-O-Meter (2/11)
Retirement Planning Q&A (2/11)
Planning Tools (3/11)
Game of Life Sweepstakes (4/11)




                                  24
Foundational Elements of our Program
Agent Pilot




•Insurance Agents & Field Recruiters are networkers by trade.
•Our Agent Pilot aims to empower our Agents & Field
Recruiters to use social media for business purposes, in a
compliant way.
We are learning as we go and enhancing the program, but
already are hearing success stories!
Social Media Listening




                         27
Remember: Social Media is not a corporate megaphone.




  “Listening and responding are highly under-utilized marketing strategies.”
                       -American Strategic Management Institute
Content, Content, Content

Sample Good Status Update:




                                             XYZ Insurance Company Do you need insurance? Buy it
Sample Bad Status Update:              XYZ
                                             now. Just do it. Go to xyzinc.com now. We’re the best.
                                       INC   Please tell all your friends how great we are.




  Facebook success relies HEAVILY on optimizing content that appears in the feed
             A few “tricks” to help drive interaction with your posts:
           Quotes , Agree or Disagree, This vs. That,
               Fill In The Blank, True or False
                                                                                                      29
Questions?




             30

Weitere ähnliche Inhalte

Was ist angesagt?

09 12 08 Web 2.0 Weekly
09 12 08 Web 2.0 Weekly09 12 08 Web 2.0 Weekly
09 12 08 Web 2.0 WeeklyDavid Shore
 
09-04-28 Web 2.0 Weekly
09-04-28 Web 2.0 Weekly09-04-28 Web 2.0 Weekly
09-04-28 Web 2.0 WeeklyDavid Shore
 
09 08 11 Web 2.0 Weekly
09 08 11 Web 2.0 Weekly09 08 11 Web 2.0 Weekly
09 08 11 Web 2.0 WeeklyDavid Shore
 
12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentation12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentationm_gill
 
09 08 18 Web 2.0 Weekly
09 08 18 Web 2.0 Weekly09 08 18 Web 2.0 Weekly
09 08 18 Web 2.0 WeeklyDavid Shore
 
Web 2.0 Weekly - 09-05-26
Web 2.0 Weekly - 09-05-26Web 2.0 Weekly - 09-05-26
Web 2.0 Weekly - 09-05-26David Shore
 
09 03 10 Web 2.0 Weekly
09 03 10 Web 2.0 Weekly09 03 10 Web 2.0 Weekly
09 03 10 Web 2.0 WeeklyDavid Shore
 
Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...
Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...
Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...Marc Krebs
 
World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...
World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...
World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...WAN-IFRA
 
Myspace pitch deck
Myspace pitch deckMyspace pitch deck
Myspace pitch deckLiz Gannes
 
Situs - O\'Connor Land Forecast (Oct 2008)
Situs - O\'Connor Land Forecast (Oct 2008)Situs - O\'Connor Land Forecast (Oct 2008)
Situs - O\'Connor Land Forecast (Oct 2008)Maury Bronstein
 
Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko
Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko
Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko Social Media Rockstar
 
Southwest Airlines –Nuts about Online Communication
Southwest Airlines –Nuts about Online CommunicationSouthwest Airlines –Nuts about Online Communication
Southwest Airlines –Nuts about Online CommunicationBSI
 
2012-04-12 BnF International newspapers conference
2012-04-12 BnF International newspapers conference2012-04-12 BnF International newspapers conference
2012-04-12 BnF International newspapers conferenceFrederick Zarndt
 
Kevin Ms Web Platform
Kevin Ms Web PlatformKevin Ms Web Platform
Kevin Ms Web Platformrsnarayanan
 
The New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesThe New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesIan Miles
 
Characteristics of social media and Facebook usage of Hungarian popular music...
Characteristics of social media and Facebook usage of Hungarian popular music...Characteristics of social media and Facebook usage of Hungarian popular music...
Characteristics of social media and Facebook usage of Hungarian popular music...Klausz Melinda
 
09 11 17 Web 2.0 Weekly
09 11 17 Web 2.0 Weekly09 11 17 Web 2.0 Weekly
09 11 17 Web 2.0 WeeklyDavid Shore
 

Was ist angesagt? (20)

09 12 08 Web 2.0 Weekly
09 12 08 Web 2.0 Weekly09 12 08 Web 2.0 Weekly
09 12 08 Web 2.0 Weekly
 
09-04-28 Web 2.0 Weekly
09-04-28 Web 2.0 Weekly09-04-28 Web 2.0 Weekly
09-04-28 Web 2.0 Weekly
 
09 08 11 Web 2.0 Weekly
09 08 11 Web 2.0 Weekly09 08 11 Web 2.0 Weekly
09 08 11 Web 2.0 Weekly
 
12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentation12.02.07 Retail Overview Turkey E&Y Presentation
12.02.07 Retail Overview Turkey E&Y Presentation
 
09 08 18 Web 2.0 Weekly
09 08 18 Web 2.0 Weekly09 08 18 Web 2.0 Weekly
09 08 18 Web 2.0 Weekly
 
Web 2.0 Weekly - 09-05-26
Web 2.0 Weekly - 09-05-26Web 2.0 Weekly - 09-05-26
Web 2.0 Weekly - 09-05-26
 
09 03 10 Web 2.0 Weekly
09 03 10 Web 2.0 Weekly09 03 10 Web 2.0 Weekly
09 03 10 Web 2.0 Weekly
 
Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...
Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...
Phoenix, AZ – Real Estate Market Data – February 2013 - Coldwell Banker Resid...
 
World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...
World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...
World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011,...
 
Myspace pitch deck
Myspace pitch deckMyspace pitch deck
Myspace pitch deck
 
Situs - O\'Connor Land Forecast (Oct 2008)
Situs - O\'Connor Land Forecast (Oct 2008)Situs - O\'Connor Land Forecast (Oct 2008)
Situs - O\'Connor Land Forecast (Oct 2008)
 
Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko
Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko
Building Your Base: Facebook Fan Engagement with Elliot Christenson, Shopko
 
Southwest Airlines –Nuts about Online Communication
Southwest Airlines –Nuts about Online CommunicationSouthwest Airlines –Nuts about Online Communication
Southwest Airlines –Nuts about Online Communication
 
2012-04-12 BnF International newspapers conference
2012-04-12 BnF International newspapers conference2012-04-12 BnF International newspapers conference
2012-04-12 BnF International newspapers conference
 
Kevin Ms Web Platform
Kevin Ms Web PlatformKevin Ms Web Platform
Kevin Ms Web Platform
 
The New Service Economy: Innovation in Services
The New Service Economy: Innovation in ServicesThe New Service Economy: Innovation in Services
The New Service Economy: Innovation in Services
 
Characteristics of social media and Facebook usage of Hungarian popular music...
Characteristics of social media and Facebook usage of Hungarian popular music...Characteristics of social media and Facebook usage of Hungarian popular music...
Characteristics of social media and Facebook usage of Hungarian popular music...
 
Dina Bartels Final Web
Dina Bartels Final WebDina Bartels Final Web
Dina Bartels Final Web
 
09 11 17 Web 2.0 Weekly
09 11 17 Web 2.0 Weekly09 11 17 Web 2.0 Weekly
09 11 17 Web 2.0 Weekly
 
The Green Delusion
The Green DelusionThe Green Delusion
The Green Delusion
 

Ähnlich wie Gregg Weiss, New York Life Presentation - BDI 4/14/11 Financial Services Social Communications Leadership Forum

Leon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big DataLeon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big Data[x+1]
 
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012thepulsenetwork
 
Social Media Metrics Dashboard
Social Media Metrics DashboardSocial Media Metrics Dashboard
Social Media Metrics DashboardDemand Metric
 
lowe's Annual Report2002
lowe's Annual Report2002lowe's Annual Report2002
lowe's Annual Report2002finance5
 
Apstartup crowdfunding ver1
Apstartup crowdfunding ver1 Apstartup crowdfunding ver1
Apstartup crowdfunding ver1 AP DealFlow
 
parker hannifin 2008 Annual
parker hannifin 2008 Annualparker hannifin 2008 Annual
parker hannifin 2008 Annualfinance25
 
Business value of social media
Business value of social mediaBusiness value of social media
Business value of social mediaTim McLoughlin
 
Kiera Stein - Tracking Your Social Media Impact & ROI
Kiera Stein - Tracking Your Social Media Impact & ROIKiera Stein - Tracking Your Social Media Impact & ROI
Kiera Stein - Tracking Your Social Media Impact & ROISocial Media for Nonprofits
 
Northern Virginia Fairfax County Housing Market
Northern Virginia Fairfax County Housing MarketNorthern Virginia Fairfax County Housing Market
Northern Virginia Fairfax County Housing MarketBetty Plashal
 
Townhallaugust2012
Townhallaugust2012Townhallaugust2012
Townhallaugust2012RashanV
 
parker hannifin annual 06
parker hannifin annual 06parker hannifin annual 06
parker hannifin annual 06finance25
 
Daily Mail & Mail Online Birds Eye Case Study
Daily Mail & Mail Online Birds Eye Case StudyDaily Mail & Mail Online Birds Eye Case Study
Daily Mail & Mail Online Birds Eye Case StudyNewsworks
 
SXSW PanelPicker Panel Presentation - 3.15.11
SXSW PanelPicker Panel Presentation - 3.15.11SXSW PanelPicker Panel Presentation - 3.15.11
SXSW PanelPicker Panel Presentation - 3.15.11Jonathan Spillman
 
Managing Variable Annuity GMxB Guarantees
Managing Variable Annuity GMxB GuaranteesManaging Variable Annuity GMxB Guarantees
Managing Variable Annuity GMxB GuaranteesFrank Zhang
 
The Death of Newspapers? Finding business models in a perfect storm.
The Death of Newspapers? Finding business models in a perfect storm.The Death of Newspapers? Finding business models in a perfect storm.
The Death of Newspapers? Finding business models in a perfect storm.joannageary
 

Ähnlich wie Gregg Weiss, New York Life Presentation - BDI 4/14/11 Financial Services Social Communications Leadership Forum (20)

Leon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big DataLeon Zemel: Achieving Big Marketing Goals Through Big Data
Leon Zemel: Achieving Big Marketing Goals Through Big Data
 
Mba applications report
Mba applications reportMba applications report
Mba applications report
 
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
 
Social Media Metrics Dashboard
Social Media Metrics DashboardSocial Media Metrics Dashboard
Social Media Metrics Dashboard
 
lowe's Annual Report2002
lowe's Annual Report2002lowe's Annual Report2002
lowe's Annual Report2002
 
Apstartup crowdfunding ver1
Apstartup crowdfunding ver1 Apstartup crowdfunding ver1
Apstartup crowdfunding ver1
 
parker hannifin 2008 Annual
parker hannifin 2008 Annualparker hannifin 2008 Annual
parker hannifin 2008 Annual
 
Business value of social media
Business value of social mediaBusiness value of social media
Business value of social media
 
Kiera Stein - Tracking Your Social Media Impact & ROI
Kiera Stein - Tracking Your Social Media Impact & ROIKiera Stein - Tracking Your Social Media Impact & ROI
Kiera Stein - Tracking Your Social Media Impact & ROI
 
Parker Hannifin 2012 Annual Report
Parker Hannifin 2012 Annual ReportParker Hannifin 2012 Annual Report
Parker Hannifin 2012 Annual Report
 
Northern Virginia Fairfax County Housing Market
Northern Virginia Fairfax County Housing MarketNorthern Virginia Fairfax County Housing Market
Northern Virginia Fairfax County Housing Market
 
Townhallaugust2012
Townhallaugust2012Townhallaugust2012
Townhallaugust2012
 
Media landscape updater
Media landscape updaterMedia landscape updater
Media landscape updater
 
parker hannifin annual 06
parker hannifin annual 06parker hannifin annual 06
parker hannifin annual 06
 
Daily Mail & Mail Online Birds Eye Case Study
Daily Mail & Mail Online Birds Eye Case StudyDaily Mail & Mail Online Birds Eye Case Study
Daily Mail & Mail Online Birds Eye Case Study
 
Seminar Saham
Seminar SahamSeminar Saham
Seminar Saham
 
SXSW PanelPicker Panel Presentation - 3.15.11
SXSW PanelPicker Panel Presentation - 3.15.11SXSW PanelPicker Panel Presentation - 3.15.11
SXSW PanelPicker Panel Presentation - 3.15.11
 
Managing Variable Annuity GMxB Guarantees
Managing Variable Annuity GMxB GuaranteesManaging Variable Annuity GMxB Guarantees
Managing Variable Annuity GMxB Guarantees
 
Mobclix Sfmobile
Mobclix SfmobileMobclix Sfmobile
Mobclix Sfmobile
 
The Death of Newspapers? Finding business models in a perfect storm.
The Death of Newspapers? Finding business models in a perfect storm.The Death of Newspapers? Finding business models in a perfect storm.
The Death of Newspapers? Finding business models in a perfect storm.
 

Mehr von Business Development Institute

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...Business Development Institute
 
Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Business Development Institute
 
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...Business Development Institute
 
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...Business Development Institute
 
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...Business Development Institute
 
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...Business Development Institute
 
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...Business Development Institute
 
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...Business Development Institute
 
Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...Business Development Institute
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...Business Development Institute
 
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...Business Development Institute
 
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...Business Development Institute
 
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...Business Development Institute
 
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...Business Development Institute
 
Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...Business Development Institute
 
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Business Development Institute
 
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...Business Development Institute
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...Business Development Institute
 
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...Business Development Institute
 
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...Business Development Institute
 

Mehr von Business Development Institute (20)

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
 
Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...
 
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...
 
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...
 
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...
 
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...
 
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...
 
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...
 
Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...Financial Communications Society - BDI 11/06 The Future of Financial Services...
Financial Communications Society - BDI 11/06 The Future of Financial Services...
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
 
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
 
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...
 
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...
 
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...
 
Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...Content is still King: A look at best practices for creating and distributing...
Content is still King: A look at best practices for creating and distributing...
 
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
 
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
 
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
 
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
 
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
 

Kürzlich hochgeladen

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 

Kürzlich hochgeladen (20)

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 

Gregg Weiss, New York Life Presentation - BDI 4/14/11 Financial Services Social Communications Leadership Forum

  • 1. How New York Life is Driving Interaction, Engagement, and Relevance Via Social Media Gregg Weiss, AVP Social Media @greggweiss | gregory.weiss@newyorklife.com
  • 2. Stuff you know already…
  • 3. Social Media has been around for a while.
  • 4. What’s changed is the medium…
  • 5. …and the expanded connections this new medium enables.
  • 6. Anyone has the power to share an opinion.
  • 7. Anyone has the power to Everyone is sharing opinions.
  • 8. Good luck, consumer. Pre-Social: 1 to 1
  • 9. Good luck, company. The Age of Social: 1 to many
  • 10. Power To The People Then: 1 to 1 vs Now: 1 to many
  • 11. What does this mean for organizations such as yours?
  • 12. An interesting question…. Social Media Life Insurance
  • 13. Social Media @ NYL: Running it like a business Our focus to-date has been to grow our social media footprint and drive interaction with the brand to best-position the “channel” as an integral part of the business. Strategic Programs 1) Corporate 2) Agent 3) Employee Key Audiences Customers, Prospects, Employees, Agents, Regulators, Media Strategy & Campaigns: Unique programs to Operations: Day-to-day management of social support key timely company initiatives and media properties, including content Broad Areas of Focus objectives, including custom tab generation, posting, development, advertising campaigns, cross- monitoring/listening/research, platform integration, organizational engagement/servicing, and reporting evangelism Key Internal Corporate Internet Partnerships Agency, Corporate Communications, Compliance, Legal, Servicing, HR, Technology Integrated programs that influence and drive key business priorities, including improved Desired Outcomes brand perception/relevancy, improved customer service, incremental consumer insights, incremental sales lead generation, incremental recruiting lead generation
  • 14. Fan/Follower Growth Facebook Fans Twitter Followers 18,000 1,800 16,000 1,600 14,000 1,400 12,000 1,843% 1,200 10,000 YoY 1,000 growth 800 4,752% 8,000 600 YoY 6,000 growth 4,000 400 2,000 200 0 0 25-Mar 25-Mar 25-Oct 25-Jun 25-Nov 25-Jan 25-Aug 25-Dec 25-Apr 25-Jul 25-Apr 25-Feb 25-May 25-Sep 25-Feb 12,000 LinkedIn Followers 11,500 11,000 10,500 19.7% 10,000 YTD 9,500 growth 9,000 8,500 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 4-Mar 11-Mar 18-Mar 25-Mar 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb 14
  • 16. Some of our recent campaigns…
  • 17. Big East Live Tweeting (3/10) 17
  • 20. New York Life Protection Index (12/10-1/11)
  • 24. Game of Life Sweepstakes (4/11) 24
  • 26. Agent Pilot •Insurance Agents & Field Recruiters are networkers by trade. •Our Agent Pilot aims to empower our Agents & Field Recruiters to use social media for business purposes, in a compliant way. We are learning as we go and enhancing the program, but already are hearing success stories!
  • 28. Remember: Social Media is not a corporate megaphone. “Listening and responding are highly under-utilized marketing strategies.” -American Strategic Management Institute
  • 29. Content, Content, Content Sample Good Status Update: XYZ Insurance Company Do you need insurance? Buy it Sample Bad Status Update: XYZ now. Just do it. Go to xyzinc.com now. We’re the best. INC Please tell all your friends how great we are. Facebook success relies HEAVILY on optimizing content that appears in the feed A few “tricks” to help drive interaction with your posts: Quotes , Agree or Disagree, This vs. That, Fill In The Blank, True or False 29