Presentation: Effective Use Of Content to Drive Healthcare Campaigns
Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu
www.bdionline.com
Digital Video: Powerful Today, Explosive TomorrowR2integrated
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Effective Use Of Content to Drive Healthcare Campaigns - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies & Roundtables
1. #BDI1
@tmiale
Using Content to Drive
Campaigns
Tom Miale (@tmiale)
Director, Multimedia Engagement
MultiVu
2. “ In 1965, 80% percent of adults
could be reached with three 60-
second TV spots.
Today it requires 117 prime time
Commercials to produce the
same result ”
(Jim Stengel, Former GMO P&G)
@tmiale #BDI1
9. #BDI1
@tmiale
more multimedia = more views
Increase in average online views
per press release, when
multimedia elements are added.
Source: PR Newswire web analytics.
10. #BDI1
@tmiale
Using multimedia in
your releases increases
journalist and public
engagement
According to internal sample research comparing press releases that contain multimedia with those that do not.