Case Study: Bridging the Search and Social Gap Social is playing a critical role in our search behavior impacting overall traffic to digital properties. This session will touch on some of the tactics that are employed to sustain meaningful traffic coming from a variety of channels, including traditional search, social search, and the third screen Presented by: Ruben Quinones, Director New Media, Path Interactive www.bdionline.com

1. Ruben Quinones, Director of New Media, Path Interactive
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2. •Strategic Online Marketing Approach
•SEO, Social Media & Pay-Per-Click management
•Industry leading technology for managing, optimizing & tracking
search based campaigns
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5. •Direct representation of social •The Social Effect – Indirect
properties on SERP’s (Search representation on SERP’S, ex. Social
Engine Results Placement) site represented, provides brand
within site or content
•Click thru Rate within SERPS –
Source of trust when served up on •Social Signals – Considered in
search results search algorithm to determine the
popularity of a page, social
links/social actions
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6. Social metrics increased 2% from last biannual
report, and is expected to continue to increase in this
year’s report
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7. Now part of Google Plus,
Google local is displaying
maps, photos of the brand
in search results
50% of SERP’s first page
for this brand name search
are social sites
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8. Take advantage of Google’s
Authorship Markup to show
authors picture next to search
results for their content
Increases CTR for your link
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9. Rich Snippets
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10. Providing users the ability to
export the “juice” of this page
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11. First organic listing for this
search is a Quora result
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12. Path interactive mentioned
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13. Referring traffic from Quora
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14. Local client, over 20% traffic is
mobile. Google will give
preference for mobile sites to
mobile searches.
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21. Find out more about your friends
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22. Mobile Apps
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23. Thank You!
facebook.com/pathinteractive
@rubenq
linkedin.com/in/rubenquinones
rquinones@pathinteractive.com
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