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BDI 9/16/09 B2B Social Communications Case Studies - HubSpot

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Business Development Institute
Business Development Institute

Case Study: HubSpot Customer Generates More Leads and Customers Using Inbound Marketing Presented by: Rick Burns, Inbound Marketing Manager, HubSpot http://www.bdionline.com

BusinessTechnology
1 of 21
Louis E. Page How One Fencing Supplier Used Social Media to Attract New Sales Leads Rick Burnes Twitter: @rickburnes September 16, 2009
Agenda About HubSpot & Inbound Marketing Case Study: Louis E. Page
What’s HubSpot? ,[object Object],Cambridge, MA ,[object Object],3
Traditional Marketing (Outbound) 4
Marketing Today (Inbound) 5
6 What Is Inbound Marketing? Website Visitors Process Tools Get Found ,[object Object]
Blogging
Social Media
SEO
AnalyticsGet Found ,[object Object]
Promote
OptimizeLeads Convert ,[object Object]
Target
NurtureConvert ,[object Object]
Landing Pages
Email
Lead Intelligence
Lead Mgmt
AnalyticsCustomers
7 What Is Inbound Marketing? Social Media Blogging Leads Customers
Agenda About HubSpot & Inbound Marketing Case Study: Louis E. Page

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