Presentation: The Meaning is in the Moments Presented by: Ann Melinger, Vice President, Brilliant Ink Ann Melinger will present findings from Brilliant Ink's Employee Experience Survey, a national study of Fortune 1,000 employees examining the key moments in the employee experience and correlating them to employee engagement. Discover how building internal communications strategies around these moments can help your organization achieve higher engagement and drive positive business results.

1. 3/28/2014
1
Meet Brilliant Ink
Ann Melinger, Vice President
14 years in employee
engagement
Meet Brilliant Ink
Our Clients
Employee Experience Survey
• What: Gold Quill-winning national survey to
define key moments of employee experience
• Who: 300+ employees at Fortune 1K
companies or equivalent
• Why: Sometimes the simplest improvements
can make a big difference in employee
engagement
All About Engagement
Engagement assessed in 4 dimensions:
• Satisfaction
• Advocacy
• Retention
• Pride

2. 3/28/2014
2
Communications: 4 focus areas
• Leadership communications
• The big picture
• The role of the manager
• Internal social media
• 84% of leader
communications are read
– 45% are read thoroughly
– 39% are at least skimmed
Keep leaders talking to employees –
they’re listening
Keep it simple – and real
Leader communications are:
• believable – 87%
• relevant – 80%
• simple and direct – 65%
• inspiring - 63%
The link to engagement
72% 66%
49%
34%
98%
93%
84%
89%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Believable Relevant Simple and Direct Inspiring
Least engaged
Most engaged
Leader communicationsare:
Leadership communications &
engagement
36%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Least engaged Most engaged
Received inspiringcommunicationsfrom senior leaders
in the last six months:

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3
• 90% are familiar with
mission and values
• 92% say actions are
consistent with mission and
values
• 82% say info was presented
during first 3 months
The big picture: mission & values
80% 81%
75%
95%
100%
93%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Familiar with
company mission &
values
Company activities
are consistent
Introduced in first 3
months
Least Engaged
Most Engaged
The link to engagement
Mission and values communications:
• 95% say it’s important to
know the company’s
business strategy
– 56% feel it’s very important
• ~ 40% say managers and
leaders have NOT
connected their specific
work to company strategy
in last 6 months
The big picture: business strategy Connecting the dots pays off
Within the last 6 months,managershave communicated
clear connectionsbetween companystrategy and…
69%
58%
41%
93%
88%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Your business unit's
work
Your department's
work
Your specific work
Least Engaged
Most Engaged
66%
60%
47%
94% 93%
88%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Business unit work Department work Your specific work
Least Engaged
Most Engaged
Connecting the dots pays off
Within the last 6 months,managershave communicated
clear connectionsbetween mission and valuesand…
Manager as chief communicator
• 68% rely on manager for
company information
• Especially true of new
employees (84%)

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• 70% have access
• 49% actually use it
• Only 1 in 10 use it “a lot”
Internal social media: who’s using it? Who’s using it – men vs. women?
56%
42%
0%
10%
20%
30%
40%
50%
60%
Men Women
Who’s using it – 40+ or <40?
65%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
40+ < 40
Internal social media: who’s using it?
61%
37%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Engaged Less engaged
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Online
discussion
forums
Social
networks
Blogs Wikis Micro-blogs Photo or
video sharing
Internal social media platforms Reasons for not using internal social
media

5. 3/28/2014
5
Takeaways
1. Keep your leaders talking – and make sure it’s
authentic.
2. Help managers connect the dots between
employees’ daily work and the big picture.
3. Bring communications to the personal level.
4. Have a purpose for implementing internal social
media tools – and a strategy to reinforce their
value to employees.
Full report available for free:
www.brilliantink.net/ee