Social media not like just another marketing campaign. Instead of a one-time campaign effort, social media is a journey. - BDI 6.17.10 Financial Services Social Communications Leadership Forum

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Presentation: Social media not like just another marketing campaign. Instead of a one-time campaign effort, social media is a journey. Presented by: Adam Verchinski, Vice President, IT Business Analysis Manager & Marketing and Client Communications, AllianceBernstein In taking that social media journey, what are two things that you need? First, you need to make a commitment that you will do what it takes to get to your destination. Secondly, you need a game plan, a roadmap or a framework. You need to know what might be some items to look out for on your journey and the best route to take. We'll consider a 3 step framework for social media that Financial Services companies can utilize for their best chance at success. www.bdionline.com

Business Technology

June 17, 2010

Social Media is a Journey and you need a Roadmap
Know what might be some items to look out for and the best route to take.

Adam Verchinski
Vice President, IT Business Analysis Manager
AllianceBernstein

Connect with me on Twitter: www.twitter.com/everydtenacity or
@everydtenacity
Personal Website: everydaytenacity.com
LinkedIn: www.linkedin.com/in/adamverchinskiprofile

INTRODUCTION OBJECTIVES
Adam Verchinski is the Information Navigating through Social Media for Financial
Technology, Business Analysis Services
Manager of AllianceBernstein’s
Marketing & Client Communication Introduce a 3 step framework for success
department.

Background includes over 11 years as
a technology and management
consultant with Accenture working
exclusively in Financial Services, on
both the buy and sell sides.

EMAIL: ADAM@EVERYDAYTENACITY.COM 1
TWITTER: @ EVERYDTENACITY.

3 Step Framework for Social Media in Financial Services

EMAIL: ADAM@EVERYDAYTENACITY.COM 2
TWITTER: @ EVERYDTENACITY.

3 Step Framework for Social Media in Financial Services

EMAIL: ADAM@EVERYDAYTENACITY.COM 3
TWITTER: @ EVERYDTENACITY.

3 Step Framework for Social Media in Financial Services

EMAIL: ADAM@EVERYDAYTENACITY.COM 4
TWITTER: @ EVERYDTENACITY.

3 Step Framework for Social Media in Financial Services

EMAIL: ADAM@EVERYDAYTENACITY.COM 5
TWITTER: @ EVERYDTENACITY.

3 Step Framework for Social Media in Financial Services

For more information
Visit EverydayTenacity.com
and download:
“6 LONG TERM STEPS FOR
SOCIAL MEDIA SUCCESS”

EMAIL: ADAM@EVERYDAYTENACITY.COM 6
TWITTER: @ EVERYDTENACITY.

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