Analog Devices case study on how they connect with employees using web video

1. The World Leader in High-Performance Signal Processing Solutions
Web Video’s Impact on
Employee Communication
The Analog Devices Case Study Webinar
by
Patrick Kusior

2. Overview
 Create a simple 2 x 2 matrix
 ‘Heads Up’ or ‘Heads Down’
 ‘Professional’ or ‘In-House’
 Viewer Retention
 average view time
 Brand campaign ‘Make A Difference’
 Video Best Practices

3. External Video Topics/Themes
Markets
Professional Testimonials
Production Cost
Tradeshow
Products
In-House
Press
Releases
Heads Down Heads Up
“How to” Audience “Awareness”

4. External Video Topics/Themes
Markets
Professional Testimonials
4
8
Production Cost
Tradeshow
Products
10
12
In-House
Press
Releases
5
Heads Down Heads Up
“How to” Audience “Awareness”

5. Internal Video Topics/Themes
- CEO Quarterly Updates
Professional - Executive Interviews
- Worldwide Offices
- Product or Dept. Teams
- Community Involvement
Production Cost
- Internal Conferences
- New Brand Campaigns
In-House
- Yearly Benefits
- Organization Charts
- Stock Issuance
Heads Down Heads Up
“How to” Audience “Awareness”

6. 100%
7
6 75%
Avg. Video Time (min.)
5
4
50%
3
2
1
1 2 3 4 5 6 7
Video Run Time (min.)

7. 100%
7
INTERNAL
6 75%
Avg. Video Time (min.)
5
EXTERNAL
4
50%
3
2
1
1 2 3 4 5 6 7
Video Run Time (min.)

8. Make A Difference Campaign
Analog Devices:
 Makes A Difference in Designs
 Makes A Difference to an Engineer’s job
 Technology Makes A Difference to Society as a whole
Placement
 Print, Press Releases, On-line Banner Ads, e-mails
 ADI’s Intranet Page
 Employee testimonials (DifferenceMakers help their communities)
 Press Releases
 Q&A with Product Teams and Regional personnel
 Featured Videos

9. Make A Difference – Internal Messaging

10. Make A Difference Videos
30 second
Customer Testimonial
Signostics' Signos
Customer Proof Point
GE’s ECG MAC 400 30 second

11. Importance of Video
 Emphasizes the Personality of a Company
 Make A Difference videos seek to draw out ADI’s culture
 Get to Know the Leadership & Employees
 CEO updates, Executive Q&As
 Make a Large Organization Feel Smaller
 WW Offices, Product Departments
 Can Create a Beneficial Dialogue
 Year end benefits, stock/financial, re-organizations

12. Video Best Practices
 Write a script
 Create a simple 2 x 2 matrix (At a Glance or Dashboard)
 ‘Heads Up’ or ‘Heads Down’
 ‘Professional’ or ‘In-House’
 Create a calendar (Detailed information - excel)
 Promotion - tie the video into other Programs
 ‘Don’t create videos in a vacuum’
 Analyze
 Total Viewers, Unique Viewers, Avg. View Time

13. Analog Devices’ Video and Twitter
VIDEO
 http://videos.analog.com
 http://youtube.com/analogdevicesinc
TWITTER
 @ADI_News
 For the latest Analog, Mixed Signal and MEMS news
 @Blackin
 Information on Embedded Processing Products, Software and Tools
 @ADI_Tools
 Design tools for Power, RF, PLL, Op Amp, SRD, Converter projects

14. The World Leader in High-Performance Signal Processing Solutions
Thank You