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Marketing & Mobile Commerce
Mr. Fernando Kanacri
     | Marketing Manager
     Nokia
NFC Technology for Partners


Fernando Kanacri
Service Marketing Manager
Nokia Iberia

@f_kanacri




3    © 2011 Nokia NFC Technology for Partners 1.0
What is Near Field Communication?

    Wireless connectivity technology that enables simple and
    secure communication between compatible devices


    Works in the 13.56 MHz range and transmits data
    up to 424Kbits/sec


    Operates over a distance of just a few centimetres,
    typically 0-4 cm


    Simplifies local communication into an easy and
    intuitive gesture


    Typical applications are in contactless transactions, social and
    local interactions



4         © 2011 Nokia NFC Technology for Partners 1.0
Extensive experience in NFC globally

 • First to bring commercial NFC devices to market
 • More than 80 trials and pilots globally (AT&T, O2, Citibank, Maxis, Visa, MasterCard)
 • First to deploy commercial services (Austria, Malaysia, India)




          2005                              2007        2008                            2011
                                         Nokia 6131   Nokia 6212   Nokia C7 / Astound / Oro, 600, 700, 701 (Symbian)
Nokia 5140i      Nokia 3220                NFC          classic                   Nokia N9 (MeeGo)


  5           © 2011 Nokia Nokia NFC Development
Compelling NFC Consumer Offering


    Open NFC                                           Third party apps
    Discover and access                                Games, social media apps
    services                                           and other apps, pre-installed
    Share media among friends                          or available for download
    Connect easily to
    accessories




    Nokia gear                                         Developer APIs
    Several compatible                                 SDK with NFC APIs available
    fashionable accessories                            to developers for building
    available                                          apps




6       © 2011 Nokia NFC Technology for Partners 1.0
Portfolio of NFC devices

      Symbian Anna                                             Symbian Belle (Q3/Q4)                             MeeGo

    Open NFC                                   Open NFC                                                  Open NFC
    Content Sharing                            Simplified UI flows                                       Content Sharing

    Easy Pairing                               Implicit sharing                                          Easy Pairing

    Tag Reading                                Performance improvements                                  Tag Reading*




                                                    Nokia                Nokia   Nokia     Nokia
    Nokia C7              Nokia                      600                  700     701      XXX                    Nokia N9
                           Oro

                                                                                                        * - SW upgrade needed
                                                                                                             P7              P7

                                                                                         Confidential

7              © 2011 Nokia NFC Technology for Partners 1.0
               Note! Designs, graphics and plans are subject to change
What can NFC do for your App?
    Add value (NFC enhanced apps) vs. Create new value (NFC centric
                               apps)




8        © 2011 Nokia NFC Technology for Partners 1.0
Put tag into your
                                                                                    Treasure hunt game
                         merchandise to unlock
                                                                                      with tags spread
                         bonus content in your
                                                                                       around the city
                                 game

                                                     Museum or tourist
                                                   guide: touch tags to get
                                                          more info*

    Social networking app:
    touch friend’s phone to                                                                    Augment an interactive
            connect                                                                            multimedia installation
                                                                                                     with touch


                                                  NFC App Ideas
                                                                                                        Concert app: provide
                                             Farm game: touch                                             video and music
                                              friend’s phone to                                         samples of the band
        Virtual message board:             exchange virtual sheep                                      when touching a poster
        people post short texts                   or money
         at specific, real-world
                 places                                                         Multiplayer board
                                                                              game: touch friend’s
                                                                              phone to switch turns




9            © 2011 Nokia Nokia NFC Development
             /
Key NFC Experiences

                       Service Initiation            Sharing



                                                        Transfer content
           Start a service                              between any two
           or an application                            NFC devices



       Reader/writer mode                                      Peer to peer mode


                                Pairing             Secure NFC


          Connect easily                                Mobile device
          with other NFC                                is a credit card
          devices                                       and travel card



       Reader mode                                         Card emulation mode


10   © 2011 Nokia NFC Technology for Partners 1.0
NFC Enhanced App – Angry Birds Magic




 Comes with 20 levels
     • First 5 levels available for play
     • Remaining 15 levels are locked
 Unlock 5 levels at a time with NFC interaction
     • Touch your C7 with another C7 or certain NFC
       tags




                            More info: http://conversations.nokia.com/2011/04/19/angry-birds-magic-hatches-at-wima/


11       © 2011 Nokia NFC Technology for Partners 1.0
Secure NFC

• Card emulation
      – Phone acts as a contactless credit/debit card
      – Phone acts as a contactless travel card (in public
        transport)
      – Continue using existing contactless infrastructure
• Credentials and other secure information is stored
  and provisioned securely (to Secure Element)
• Secure Element can be on Device, SIM card, SD
  card
• Use Cases
      – Mobile payment
      – Ticketing                                            Not supported in Symbian Anna/Belle




 12       © 2011 Nokia NFC Technology for Partners 1.0
NFC Development




13   © 2011 Nokia NFC Technology for Partners 1.0
NFC Development Alternatives




            Java ME                                            Qt Mobility          Symbian Native

     Works on Series 40 and                               Cross-platform API.    Low level control over
     Symbian devices.                                                            devices’ NFC support.
     Limited use of
                                                          Best flexibility and   More complex, platform
     smartphone features.                                 ease of app            knowledge required.
                                                          development.




14         © 2011 Nokia NFC Technology for Partners 1.0
NFC Developer Offering


Tools                                         Developer HW                     Channel
Qt Development
Qt SDK 1.1.3                                  NFC Device KIT *
Qt Mobility 1.2
                                                                                             Nokia
                                              – C7 with Symbian Anna
                                              – Sample NFC Tags                          Store
Symbian
Development
Symbian^3 SDK 1.0
NFC plugin                                    * available to Nokia Developer Launchpad / PRO members

Java ME
development                                   www.developer.nokia.com/NFC
Nokia 6212 Classic NFC
SDK or Symbian^3 SDK
1.0 + NFC plugin
15       © 2011 Nokia Nokia NFC Development
Thank You.




Want to learn more?
http://developer.nokia.com/NFC




16   © 2011 Nokia NFC Technology for Partners 1.0

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Fernando Kanacri - Nokia

  • 2. Mr. Fernando Kanacri | Marketing Manager Nokia
  • 3. NFC Technology for Partners Fernando Kanacri Service Marketing Manager Nokia Iberia @f_kanacri 3 © 2011 Nokia NFC Technology for Partners 1.0
  • 4. What is Near Field Communication? Wireless connectivity technology that enables simple and secure communication between compatible devices Works in the 13.56 MHz range and transmits data up to 424Kbits/sec Operates over a distance of just a few centimetres, typically 0-4 cm Simplifies local communication into an easy and intuitive gesture Typical applications are in contactless transactions, social and local interactions 4 © 2011 Nokia NFC Technology for Partners 1.0
  • 5. Extensive experience in NFC globally • First to bring commercial NFC devices to market • More than 80 trials and pilots globally (AT&T, O2, Citibank, Maxis, Visa, MasterCard) • First to deploy commercial services (Austria, Malaysia, India) 2005 2007 2008 2011 Nokia 6131 Nokia 6212 Nokia C7 / Astound / Oro, 600, 700, 701 (Symbian) Nokia 5140i Nokia 3220 NFC classic Nokia N9 (MeeGo) 5 © 2011 Nokia Nokia NFC Development
  • 6. Compelling NFC Consumer Offering Open NFC Third party apps Discover and access Games, social media apps services and other apps, pre-installed Share media among friends or available for download Connect easily to accessories Nokia gear Developer APIs Several compatible SDK with NFC APIs available fashionable accessories to developers for building available apps 6 © 2011 Nokia NFC Technology for Partners 1.0
  • 7. Portfolio of NFC devices Symbian Anna Symbian Belle (Q3/Q4) MeeGo Open NFC Open NFC Open NFC Content Sharing Simplified UI flows Content Sharing Easy Pairing Implicit sharing Easy Pairing Tag Reading Performance improvements Tag Reading* Nokia Nokia Nokia Nokia Nokia C7 Nokia 600 700 701 XXX Nokia N9 Oro * - SW upgrade needed P7 P7 Confidential 7 © 2011 Nokia NFC Technology for Partners 1.0 Note! Designs, graphics and plans are subject to change
  • 8. What can NFC do for your App? Add value (NFC enhanced apps) vs. Create new value (NFC centric apps) 8 © 2011 Nokia NFC Technology for Partners 1.0
  • 9. Put tag into your Treasure hunt game merchandise to unlock with tags spread bonus content in your around the city game Museum or tourist guide: touch tags to get more info* Social networking app: touch friend’s phone to Augment an interactive connect multimedia installation with touch NFC App Ideas Concert app: provide Farm game: touch video and music friend’s phone to samples of the band Virtual message board: exchange virtual sheep when touching a poster people post short texts or money at specific, real-world places Multiplayer board game: touch friend’s phone to switch turns 9 © 2011 Nokia Nokia NFC Development /
  • 10. Key NFC Experiences Service Initiation Sharing Transfer content Start a service between any two or an application NFC devices Reader/writer mode Peer to peer mode Pairing Secure NFC Connect easily Mobile device with other NFC is a credit card devices and travel card Reader mode Card emulation mode 10 © 2011 Nokia NFC Technology for Partners 1.0
  • 11. NFC Enhanced App – Angry Birds Magic Comes with 20 levels • First 5 levels available for play • Remaining 15 levels are locked Unlock 5 levels at a time with NFC interaction • Touch your C7 with another C7 or certain NFC tags More info: http://conversations.nokia.com/2011/04/19/angry-birds-magic-hatches-at-wima/ 11 © 2011 Nokia NFC Technology for Partners 1.0
  • 12. Secure NFC • Card emulation – Phone acts as a contactless credit/debit card – Phone acts as a contactless travel card (in public transport) – Continue using existing contactless infrastructure • Credentials and other secure information is stored and provisioned securely (to Secure Element) • Secure Element can be on Device, SIM card, SD card • Use Cases – Mobile payment – Ticketing Not supported in Symbian Anna/Belle 12 © 2011 Nokia NFC Technology for Partners 1.0
  • 13. NFC Development 13 © 2011 Nokia NFC Technology for Partners 1.0
  • 14. NFC Development Alternatives Java ME Qt Mobility Symbian Native Works on Series 40 and Cross-platform API. Low level control over Symbian devices. devices’ NFC support. Limited use of Best flexibility and More complex, platform smartphone features. ease of app knowledge required. development. 14 © 2011 Nokia NFC Technology for Partners 1.0
  • 15. NFC Developer Offering Tools Developer HW Channel Qt Development Qt SDK 1.1.3 NFC Device KIT * Qt Mobility 1.2 Nokia – C7 with Symbian Anna – Sample NFC Tags Store Symbian Development Symbian^3 SDK 1.0 NFC plugin * available to Nokia Developer Launchpad / PRO members Java ME development www.developer.nokia.com/NFC Nokia 6212 Classic NFC SDK or Symbian^3 SDK 1.0 + NFC plugin 15 © 2011 Nokia Nokia NFC Development
  • 16. Thank You. Want to learn more? http://developer.nokia.com/NFC 16 © 2011 Nokia NFC Technology for Partners 1.0