Presentation deck for TrueSpirit, a school uniform shopping site prototype made for GeneralAssembly's UX Design Immersive program.

1. Design by: Ben Dedrick
Student Project. General Assembly UXDI Winter 2013
Friday, December 6, 13

2. About the Product:
TrueSpirit is a shopping website for parents of children in schools that require
student uniforms, and for administrators of those schools. It offers modern takes
on classic uniform styles, a robust yet easy-to-use system for administrators to
curate their own collections and create web portals for their schools, and unlike
other uniform sales sites, TrueSpirit creates custom item checklists to give
parents unprecedented efficiency and confidence in their shopping.
About the Project:
TrueSpirit is a new (fake) start-up based in the Bay Area. The TrueSpirit one man team
was tasked with creating an appropriate experience for the target customers that could
be delivered via Web, with an eye toward future mobile adoption.
The team was given the constraint of targeting the Web as the primary delivery
channel.
Friday, December 6, 13

3. http://invis.io/4NKU1C6P
Friday, December 6, 13

4. CASE STUDY
Friday, December 6, 13

5. Research
Method:
Competitive analysis
Findings:
There are lots of school uniform e-commerce sites out
there, but the “uniform” part is usually an afterthought.
Few have user flows or feature sets specifically
designed around the needs of parents who need an
efficient shopping tool for this purpose. Instead,
general clothing sites add in sections for school
uniforms without changing much else.
Opportunities Identified:
Design a site from the ground-up around the needs of
busy parents. Alleviate confusion around ordering the
right items by having a persistent item checklist.
Friday, December 6, 13

6. Personas
Friday, December 6, 13

7. Iterations
Design process involved initial high-level
user flows, site maps, and lots of
sketching.
Iterations focused on refining the
Checklist as the central feature of the
site, and ensuring that the distinction
between the Checklist and the Shopping
Bag remained clear.
Friday, December 6, 13

8. Prototype
Method:
LE
MP
SA
Created a prototype in Omnigraffle and Invision
that captured the screen-based version of the
experience.
SET UP AND FIRST RUN
First time experience
- setting up an account
CORE PRODUCT EXPERIENCE
Shopping for items
Viewing and utilizing item checklist
Friday, December 6, 13

9. THANK YOU
THANK YOU!
Your name
Your email address
Ben Dedrick
bdedrick@gmail.com
Friday, December 6, 13