4. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later
5. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity
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7. Mumbai-based design art studio Obataimu opened a pop up store at Bombay Electric, where it displayed products like yoga chairs, trunks, table-sized backgammon sets, lounge wear, dresses and tops for two months
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9. Identify the factors responsible for encouragement of pop-up retail stores such as Consumer’ -- level of awareness -- level of experience -- perceived benefits and concerns -- attitude & intentions towards pop-up retail
14. Involvement in productAll of these individual factors are an outcome of several characteristics which need to be dug up through research and their linkage must be established through questionnaire responses.
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16. Bibliography Pick, DoreenPh.D - Freie University, Berlin “Temporary Stores - A new Format” Niehm, S. Linda & Fiore, Ann Marie & Jeong,Miyoung, Journal of Shopping Center Research Volume 2, 2007 “Pop-up Retail's Acceptability as an Innovative Business Strategy and Enhancer of the Consumer Shopping Experience”
17. Bibliography Ibrahim, Muhammad Faishal & Chung Peow Chua - Permanent and temporary retail space: Shoppers' perceptions of in-line stores and retail carts in Singapore, Journal of Property Investment & Finance Vol. 28 No. 2, 2010 Surchi, Micaela, Department of Firm's Studies, University of Rome "Tor Vergata" Rome, Italy "The temporary store: a new marketing tool for fashion brands", Journal of Fashion Marketing and Management, Vol. 15 No. 2, 2011, pp 257-270
18. Bibliography Jani, Dev & Han, Heesup - Investigating the Key Factors Affecting Behavioural Intentions: Evidence from a Full - Service Restaurant Setting, Emrald Group Publishing Ltd. http://trendwatching.com/trends/pdf/2005_02_pop_up_retail.pdf Accessed on 1-9-2011
Hinweis der Redaktion
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