ben's short overview of SmartOrg

1. Optimizing Innovation
&
Driving Portfolio VALUE
Ben Croasdale
SmartOrg Inc.
Bcroasdale@smartorg.com
Office 570-476-3080
Cell 570-856-2675
www.smartorg.com

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About SmartOrg
• Formed in 2000 by directors and principals
of Strategic Decisions Group (SDG)
• Founders include world leaders in decision
analysis and strategic decision making with
Historic ties to SRI International and
Stanford University
• Specialists in value management of R&D,
Innovation and New Product Development

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Why companies engage with
SmartOrg
•Prioritization is difficult
•Budget does not match resource demands
•Too many projects / launches are often late
•Lack conviction to Kill
•Too much bread & butter, not enough Pearls
•It’s tough to go BIG !
•Projects lost in the sauce
•Need to focus on Driving Revenue, not just
getting projects out the door
• The list goes on but you get the point

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It’s all about Answering the critical
questions
Market/
customer
need
Strategic and
Economic value
Technology/
Product Solution
Does
anybody
care?
Can we
Do it?
Should
We do
It?
High Value Opportunities

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Optimizing Innovation
Applying Process, Giving teams direction
Connecting with leadership
Process
Leadership
Project
Evaluations
Peer & Expert
Review
Portfolio
Decisions
Tracking
Progress
Risk &
Uncertainty
Strategy
Mobilizing
People

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SmartOrg helps companies Identify their
most profitable Portfolio mix
Life science Aerospace Technology Other

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Benefits provided by SmartOrg &
Portfolio Navigator™
A Teach to Fish business model
SmartOrg
• Facilitate improvements for teams, experts and managers in
critical decision-making and prioritization processes
• Improves collaboration and buy in by Development teams and
Stakeholders
Portfolio Navigator
• Provides clear understanding of key value drivers and the impact
of risk and uncertainty on them
• Eliminates re-working spreadsheets, saving time and money +
maintaining version control
• Provides transparency to business cases
• Accelerates decision-making
• Provides instant on-line web access to an evergreen view of
Portfolio

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SmartOrg helping customers put it all together
Evaluates and tracks
sources of value, risk and
upside.
Focuses stakeholders on
critical issues.
Aggregates and compares
projects and portfolios.

9. Optimizing Innovation
&
Driving Portfolio VALUE
Ben Croasdale
SmartOrg Inc.
Bcroasdale@smartorg.com
Office 570-476-3080
Cell 570-856-2675
www.smartorg.com

10. Optimizing Innovation
&
Driving Portfolio VALUE
Ben Croasdale
SmartOrg Inc.
Bcroasdale@smartorg.com
Office 570-476-3080
Cell 570-856-2675
www.smartorg.com