Softbank .vs. KDDI

Softbank .vs. AU (KDDI) Bryan Copeland & May Su Aung

Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Segments 3-2, Nishi-shinjuku 2-chome,Shinjuku-ku, Tokyo SOFTBANK CORP. Tokyo Shiodome Bldg., 1-9-1, Higashi-shimbashi,Minato-ku, Tokyo 105-7303, Japan Principal Office June 1, 1984 September 3, 1981 Established (circa) ,[object Object],[object Object],[object Object],[object Object],[object Object],Focus KDDI SOFTBANK Company name

Payment Plans ,[object Object],Many “support” plans ,[object Object],[object Object],[object Object],[object Object]

Data Access & Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Most Popular Data Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Handsets ,[object Object],[object Object]

Softbank’s Latest Handset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Model - KDDI FTTH (Internet) Fixed-line Phone

KDDI (Handsets & Direction) ,[object Object],[object Object],[object Object],[object Object],[object Object]

KDDI’s Most Popular Handset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effect of Mobile Number Portability ,[object Object]

Total ARPU ,[object Object],▲ ¥490 （ ▲ 6.8% ） of Voice – ¥600 （ ▼ 11.3% ） of Data ＋ ¥110 （▲ 5.8% ）＋ ¥20 （ ▲ 0.3% ） of Voice – ¥680 （ ▼ 10.3% ） of Data ＋ ¥700 （ ▲ 10.6% ）

Future ,[object Object],[object Object],[object Object],[object Object],[object Object],55.7% 25.2% 16.4% 2.7%

Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Softbank .vs. KDDI

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