Mobile Business Strategy: Tsutaya .vs. Rakuten
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Mobile Business Strategy final presentation on Rakuten .vs. Tsutaya, two of Japan's retail giants and their mobile strategies.
![Tsutaya .vs. Rakuten M-Commerce: Leveraging Retail Sales through the Mobile Platform May Su Aung – [email_address] Bryan Copeland – [email_address]](https://image.slidesharecdn.com/finalpresentation-100831100431-phpapp01/85/Mobile-Business-Strategy-Tsutaya-vs-Rakuten-1-320.jpg)
![TSUTAYA: Profile ,[object Object],i-Mode Movie Mail, TOL (mobile) LinkShare Wireless technology Culture Convenience Club Ltd (CCC includes Tsutaya and TOL) Parent company 18.55 million Subscribers/TOL * 100 Employees/TOL * ,[object Object],Established Tokyo Corporate Headquarters](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mobile Business Strategy: Tsutaya .vs. Rakuten
- 1. Tsutaya .vs. Rakuten M-Commerce: Leveraging Retail Sales through the Mobile Platform May Su Aung – [email_address] Bryan Copeland – [email_address]
- 7. Monthly Sales & Membership
- 10. RAKUTEN – Profile Net Sales: 33,636 million ¥** Ordinary Income: 6,937 million ¥** Net Income: 3,731 million ¥** * ALL Raktuen Divisions ** ALL Rakuten Divisions; Estimated, year ended March-to-March, 2006 fiscal year; based on $1 = ¥132.06 Independent Parent company i-Mode (DoCoMo partnership) EZWeb, Yahoo! Rakuten Auctions, Portal shops Wireless technology 17.3 Million * Subscribers/RA 200 Employees/RA 1997 (RA - 2003) Year founded Roppongi Hills, Tokyo Corporate Headquarters
- 12. Rakuten – Mobile Storefront
- 14. Rakuten – Business Model
- 15. Rakuten – Operating Margin
Editor's Notes
- The wireless Internet has failed to catch on in every part of the world except Japan. WAP: It was supposed to put mobile phone users on the Internet in the U.S. and Europe. However has had a slew of problems, including slow access and even slower adoption. i-Mode service: introduced in Feb. 1999 by Japan’s mobile telecom giant NTT DoCoMo Inc.- and now being used by Tsutaya- has attracted more than 30 million subscribers, or about one-fourth of Japan’s population. Japan has one of the highest mobile phone usage rates in the world--- one mobile for every 2 people----- and the most advanced mobile telecommunications infrastructure. It may take a while for the US
- AMS: Area marketing System (AMS)
- They analyze the data and TSUTAYA member